Marketing Manager

KEY RESPONSIBILITIES

GTM Strategy & Project Marketing

Lead the end-to-end GTM strategy for new projects, aligned with project positioning, target audience, sales objectives and launch timelines.
Drive competition landscaping, USP finalisation and brand positioning to establish a differentiated market proposition.
Develop the overall project marketing strategy and plan, covering launch, sustained marketing and demand-generation phases.
Own marketing budgets and ensure effective planning, allocation and execution.

Experiential & Event Marketing – CP & Customer

Own and drive the annual CP and Customer Event Calendar across projects.
Conceptualise and execute high-impact CP events, customer events, engagement programmes, project launches and experiential initiatives.
Develop differentiated experiences that strengthen CP relationships, customer engagement, project visibility and brand affinity.
Plan and execute regular CP engagement programmes to support sales and channel relationships.
Standardise and continuously enhance the NVT Site Experience across projects.
Drive the Experience Centre at the Marketing Office, ensuring a compelling and consistent project experience.

Brand Communication & Engagement

Translate the GTM strategy and project positioning into integrated brand communication and content across relevant touchpoints.
Drive project visibility and engagement across digital, physical, on-ground and relevant B2C/B2B platforms.

Sales, Pre-Sales & CRM Support

Conduct regular Pre-Sales audits to ensure marketing readiness, communication consistency and adherence to defined standards.
Work closely with Sales, Pre-Sales and CRM teams to strengthen the customer journey and support conversion.
Identify gaps in the marketing-to-sales funnel and recommend corrective actions.
Marketing Performance, MIS & ROI
Track marketing spends, campaign performance, lead generation and ROI against approved plans.
Benchmark marketing performance against industry ROI benchmarks and continuously identify opportunities to improve efficiency.
Prepare regular MIS, marketing performance and ROI reports for the Marketing Head and management.

Stakeholder & Agency Management

Collaborate closely with Sales, Pre-Sales, CRM, Project teams and Leadership to ensure seamless GTM and marketing execution.
Manage creative, digital, media, event and experiential agencies/vendors to deliver quality outputs within timelines and budgets.

KEY SKILLS & EXPERIENCE
MBA in Marketing / related discipline with 5–7 years of experience in Real Estate Marketing, preferably residential.
Strong hands-on experience in GTM Strategy, Project Marketing and Brand Positioning.
Proven expertise in Experiential & Event Marketing, particularly CP-focused and Customer Events.
Strong ability to develop and manage an annual CP & Customer Engagement Calendar.
Strong understanding of marketing ROI, MIS, budgets and performance reporting.
Excellent stakeholder, agency and cross-functional management skills.
Strong strategic thinking with a high degree of execution ownership.