Founding GTM

Slipway AI Solutions
AI transformation for businesses that already work.

About the role

You will be the first GTM hire at Slipway. The job is both halves: make operators care that we exist, then get on the call with them.

Slipway rebuilds the parts of a working business that should be running on AI. Our clients are 20 to 2,000 person companies with real revenue, real process debt, and no in-house AI team. They are not short of AI vendors. They are short of anyone who will name the number on their P&L before writing a line of code. That is our whole position, and your job is to make it legible to people who have already been pitched fourteen times this quarter.

Today our pipeline comes from founders talking to founders. Your job is to make that happen on purpose, at volume. You will run the writing and the launches that put us in front of ops leaders, then take the first calls, qualify the ones worth our time, and run the pipeline that comes out of it. It is not a marketing-ops job and it is not a pure content job.

We ship weekly and we change our minds in public when the data says to. If you want to own both the story and the pipeline of a business where every engagement has a number attached to it, and see your work move that number within weeks, you will fit here.

What you'll do

• Make operators care. Own the path from first touch to booked scoping call. Teardowns of real workflows, published case studies with the actual before and after numbers, essays that argue a position instead of restating the category. Launches and posts where our buyers already read: LinkedIn, operator newsletters, ops and RevOps communities, podcasts.
• Turn the work into content. You sit in on engagements, you watch what we build, you write the story. Comparison pages against the consultancies and the point tools, SEO and GEO (getting Slipway cited by ChatGPT, Claude, and Perplexity when someone asks who does this work), plus partner and community collaborations that put us in front of warm rooms.
• Run the calls. Take first calls with COOs, heads of ops, and founders. Understand what is actually slow in their operation, ask the uncomfortable qualifying questions, and show them where an engagement would pay for itself. You will do this every week and you will be good at it.
• Own pipeline and the CRM. Source and qualify the accounts worth talking to, keep the CRM clean enough to be genuinely useful, run follow-up that does not drop, and hand over warm, well-briefed deals. You own the pipeline. Scoping and signature stay with us.
• Own the numbers. One funnel and one dashboard we all trust, so we know which plays worked and which ones we are telling ourselves worked.

Requirements

• You have marketed a technical service or product to a business audience. You can point at the launches, posts, pages, or case studies that did it, and at what they returned.
• You can run a technical sales call. You are comfortable in a room with an ops leader and their engineer, following a process description without getting lost, and following up until you get an answer either way.
• Technically credible, not necessarily an engineer. You can read a workflow diagram, understand what an API integration into a CRM or ERP involves, and explain what an agent does and does not do without a hand-holder. You do not need to ship production code for this role.
• You can read a P&L. Our pitch is a line item and an expected return. You need to be able to hold that conversation without handing it off.
• Distribution-obsessed. You have built a launch, a content play, or an outbound motion that actually converted, and you get a genuine kick out of it.
• Strong sense of ownership and bias for action. You own outcomes, not tasks. You move fast, make pragmatic decisions, and work well without a roadmap handed to you.

Preferred experience

• GTM at a services, consulting, or professional services business, especially one selling into ops or finance
• Selling AI or automation into companies that are skeptical of both
• Modern GTM stack: fluent with Clay, n8n, enrichment waterfalls, and whichever analytics tool you can defend
• Early-stage startup experience, or you founded one

About Slipway

A slipway is where a ship gets from land into water. That is the job: move a working business into an AI-native way of operating without stopping the business while it happens.

We are not a research lab and we do not sell seats. We come in, find where AI actually changes a client's unit economics, build it against their real data and systems, and leave their team able to run and extend it. Every engagement opens with which line item is going to move and by how much. If we cannot name the number, we do not start.

Based in San Francisco. Working with operators, not pilots.

[email protected]