Manager, Digital Analytics

DUTIES: As Manager, Data Solutions, responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately help drive sales. In collaboration with your team, you in form the adidas digital market strategy and provide the factual basis for future consumer experiences and related demand and site development. Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are: Digital Business Performance analytics; Digital Operational Analytics (Forecasting, SLAs, Returns, Trading & Data Governance); Digital Experience Analytics (.com and app); and Digital Analytics Projects. Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources. Provide analytics services to stakeholders within the eCom market. Ensure analytics results drive consumer experience and business impact and help achieve market sales plans. Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc. Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities. Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations. Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights. Implement and use data driven decision processes, in line with a fact-based decision culture. Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance. Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities. Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.

REQUIREMENTS: Bachelor’s degree or foreign equivalent in Business or a related field of study, and Five (5) years of experience in Digital Analytics. Work experience must have included: Experience in App Analytics; Experience of digital marketing in a brand environment; Experience in eCommerce environment; Experience with python; Experience with model development; Experience with Power BI; Experience with Digital analytics KPIs; Experience with MS Office, Alteryx and Adobe Analytics; Experience with developing analytical tools for web, eCom and digital disciplines; and Experience with BitBucket.

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