Field Marketing Manager

Full-time / Onsite (5 days/week) / ~25% Travel

About The Role

As a Field Marketing Manager at Pallet, you will be on the front lines of how we show up in the market, from major industry conferences to intimate executive dinners, customer roundtables, and targeted field campaigns.

This role owns the planning and execution of high-impact programs that create demand, deepen customer relationships, build brand awareness, and directly influence pipeline. That includes choosing the right events, coordinating logistics, partnering with Sales on pre- and post-event outreach, creating memorable attendee experiences, and measuring what worked.

The ideal candidate is equal parts creative campaign thinker, operational project manager, and revenue partner. They thrive in fast-moving environments, bring structure to complexity, and get excited about turning ideas into programs that sales teams actually use and prospects remember.

This role is for you if

• Sees field marketing as a growth engine, not just an events function.
• Loves the full lifecycle: identifying the right opportunities, building the strategy, executing the details, and measuring what actually worked.
• Can move between big-picture strategy and hands-on execution, from building an event plan to digging through attendee lists, pipeline data, and conversion metrics.
• Takes ownership, figures things out proactively, and jumps in wherever needed.
• Cares about business outcomes and can connect field marketing work to pipeline, revenue, relationships, and broader company goals.
• Thinks outside the box and gets excited about unconventional, guerrilla, and sometimes absurd marketing ideas that break through the noise.

This role is likely not for you if

• Sees field marketing primarily as attending events, hosting dinners, and managing on-site logistics.
• Enjoys the experiential side of events but not the planning, targeting, data analysis, and follow-through behind them.
• Prefers to own one narrow piece of a program rather than taking responsibility from strategy through execution and measurement.
• Defaults to traditional marketing playbooks over experimenting with unconventional ways to reach people.
• Prefers structured guidance and established processes over independently navigating ambiguity.

What You’ll Do

• Execute up to three field programs per week, managing end-to-end planning through post-program analysis, including events, dinners, activations, and other creative campaigns
• Develop creative out-of-home, ABM, and guerrilla marketing campaigns that reach target accounts in unexpected ways and break through the noise
• Manage and optimize event budgets across booths, sponsorships, travel, swag, and side events
• Partner with sales and marketing to align on goals, targeting, and execution, including building custom outreach for each campaign
• Identify high-impact events aligned with Pallet’s ICP to maximize ROI and pipeline
• Analyze project performance to measure success and improve future programs
• Build and maintain scalable playbooks and templates for repeatable execution
• Share post-program insights and metrics to drive alignment and continuous improvement
• Stay calm under pressure and proactively solve problems during live events

Who You Are

• 2-5 years of experience in field marketing, sales, marketing, events, or a related role.
• Proven ability to independently manage end-to-end events within a 7-30 day turnaround, ideally having managed 20+ events per year.
• Strong project management and organizational skills with an eye for detail.
• Experience managing event budgets and vendor relationships.
• Ability to analyze program performance data and communicate actionable insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Ability to remain calm under pressure and troubleshoot issues in real time.
• Comfort proactively approaching, engaging, and building relationships with executives at all levels in event settings.

Nice To Have

• Exposure to product marketing, growth marketing, or go-to-market strategy
• Familiarity with B2B SaaS or enterprise software
• Experience working closely with sales teams
• Supply chain knowledge

Life At Pallet

• ⚡ Pallet is based in the heart of San Francisco & New York. We’re a community built on transparency and a collective approach to problem-solving.
• 🚀 Our team brings experience from companies like Ramp, Scale AI, Watershed, Rippling, and a range of FAANG backgrounds. Outside of work, we get together for monthly happy hours, weekly paid dinners, and coffee walks around the city.

Our Process

• Chat with Recruiter - 30 mins
• Chat with Hiring Manager - 30- mins
• Chat with Head of Marketing - 30 mins
• Proficiency Assessment - 24 hours to complete
• Final Interview (in SF office) - ~3 hours
• Brief Background Check and Reference Check

We move fast, and we’ll keep you informed at every stage of the process.

Ready to Build Exceptional Event Experiences? 🚀