Growth & Distribution Lead

Growth & Distribution Lead

We built the product. Now we need someone to make it spread.

Okoora is preparing to bring a new AI-native product to market, and we are looking for a Growth & Distribution Lead to own how it reaches users, gains momentum, and scales globally.

This is not a traditional marketing role.

We are looking for a highly hands-on builder who understands how products spread through communities, creators, social platforms, forums, professional networks, partnerships, and product-led growth.

What you’ll do

• Build and operate the distribution strategy from launch to global scale.
• Find and activate high-leverage organic channels, communities, creators, and networks.
• Design and test sharing, referral, reuse, and product-led growth loops.
• Work closely with Product and Engineering to embed growth into the product experience.
• Turn strong product moments and use cases into repeatable distribution assets.
• Run fast experiments and decide what to scale, improve, or stop.
• Work directly with early users to understand activation, engagement, retention, and sharing.
• Use AI and automation across research, content, outreach, onboarding, experimentation, and analysis.
• Measure what matters across acquisition, usage, sharing, retention, and business impact.

What we’re looking for

• Proven ability to build meaningful growth, audience, community, adoption, or distribution.
• Strong familiarity with online communities, social platforms, creators, and emerging distribution channels.
• A highly hands-on operating style. You build, test, create, analyze, and ship yourself.
• Strong understanding of product-led growth, activation, retention, referrals, and viral mechanics.
• Ability to create momentum without relying primarily on paid acquisition.
• Daily fluency with AI tools and automation.
• High energy, curiosity, creativity, and comfort operating in ambiguity.
• Excellent English and the ability to operate globally.

Strong advantages

• A strong personal presence or audience across relevant platforms.
• Experience with AI-native products, developer tools, self-serve SaaS, creator products, marketplaces, or community-led growth.
• Experience building communities, creator programs, referral systems, partner ecosystems, or organic distribution engines.
• Experience building growth from zero in a startup or early-stage environment.

Experience in fintech or finance is useful, but not required. Exceptional distribution ability matters more than category tenure.

Location

Israel, UK, or USA

• Israel: Hybrid
• UK: Fully Remote
• USA: Fully Remote

If you know how to make great products spread, we would love to hear from you.