Adobe Target Developer

**Adobe Target Developer – Chennai

Experience: 5+ Years
Location: Chennai
Work Mode: 5 Days Work From Office
Joining: Immediate Joiners Preferred**

Role Summary

We are looking for a hands-on Adobe Target Developer with strong frontend development and personalization experience to drive experimentation, tagging, and personalization initiatives across high-traffic digital platforms.

Key Responsibilities

• Design and implement client-side and server-side personalization solutions using Adobe Target.
• Implement Adobe Target Delivery APIs and integrate personalization with SPAs and modern frontend frameworks.
• Develop and manage tracking implementations using Adobe Launch / AEP Tags, including Rules, Data Elements, and Extensions.
• Configure and implement A/B testing, multivariate testing, and personalized experiences.
• Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience Platform, and Audience Manager.
• Design and implement data layers, event tracking, decisioning logic, and personalization workflows.
• Troubleshoot JavaScript, APIs, data layers, tagging, WebSDK, and SDK integration issues.
• Debug and optimize implementations across browsers, devices, and different page types.
• Collaborate with Product, Analytics, and Engineering teams to execute experimentation and personalization roadmaps.
• Ensure implementations meet performance, scalability, security, and code-quality standards.

Required Skills

• 5+ years of experience in Frontend / Full Stack Development.
• 3+ years of hands-on experience with Adobe Target.
• 2+ years of experience with Adobe Launch / AEP Tags and web analytics.
• Strong expertise in Adobe Target and Adobe WebSDK.
• Strong hands-on proficiency in JavaScript, HTML, and CSS.
• Experience with Adobe Experience Platform (AEP).
• Experience with Adobe Analytics and A4T integration.
• Strong understanding of data layers, event tracking, APIs, and personalization.
• Excellent debugging and troubleshooting skills.
• Adobe certification in Adobe Target, Adobe Experience Platform Tags, or Adobe Analytics is preferred.

Good to Have

• Experience with React or Angular and SPA implementations.
• Knowledge of Adobe Experience Manager (AEM).
• Experience working on e-commerce or high-traffic digital platforms.
• Understanding of web performance optimization and page-speed impact.
• Experience with server-side personalization and backend/middleware integrations.

Interested candidates can share their updated resume at:[email protected]