E-commerce Marketing Executive

We are looking for a results-driven E-commerce & Performance Marketing Executive who can help grow online sales for multiple D2C and e-commerce brands.

You will work with brands across categories including fashion, wellness, food, personal care and consumer products.

Your primary responsibility will be simple:

Generate and grow profitable online sales.

You will be responsible for performance marketing through Meta and Google, while also helping grow sales through marketplaces such as Amazon, Flipkart and other relevant e-commerce platforms.

A separate creative team will handle graphic design and creative production. You will be responsible for marketing strategy, campaign execution, analysis, optimization and providing creative briefs based on performance.

Key Responsibilities
Meta Ads

• Create and manage campaigns through Meta Ads Manager
• Run sales/conversion-focused campaigns
• Build prospecting and retargeting campaigns
• Test different audiences, products, offers and creatives
• Monitor and optimize campaigns regularly
• Improve ROAS and reduce customer acquisition costs
• Identify winning campaigns and scale them
• Analyze why campaigns are performing or underperforming
• Provide creative requirements and briefs to the design team

Google Ads

• Create and manage Google Ads campaigns
• Manage Search, Shopping and Performance Max campaigns where applicable
• Conduct keyword research
• Optimize campaigns for purchases and revenue
• Monitor conversion tracking and campaign performance
• Understand Google Merchant Center and product feeds

Amazon & Marketplace Growth

• Manage and optimize sales on Amazon Seller Central
• Work with Flipkart Seller Hub and other relevant marketplaces
• Run and optimize Amazon Sponsored Ads / PPC
• Manage and optimize Flipkart Ads
• Improve product visibility and marketplace rankings
• Perform marketplace keyword research
• Optimize product titles, descriptions, keywords and listings
• Analyze competitor products, pricing, reviews and positioning
• Plan marketplace offers, discounts and promotional campaigns
• Monitor product-level sales and conversion performance
• Identify opportunities to increase marketplace sales
• Monitor listing and account health**

E-commerce Growth

• Work toward monthly sales and revenue targets
• Track ROAS, CAC/CPA, CTR, CPC, CPM, conversion rate and AOV
• Analyze sales performance across different brands
• Identify high-performing products and opportunities for scaling
• Recommend offers, bundles and promotions
• Analyze the complete customer journey from ad to purchase
• Identify problems affecting website conversions
• Coordinate with the design and website teams when changes are required

Creative Strategy

• Ability to understand what type of creatives generate sales
• Research competitor advertising
• Identify new hooks and marketing angles
• Give clear briefs to our graphic designer/video editor
• Recommend static ads, UGC concepts, carousels and video ideas
• Analyze creative performance
• Identify winning creatives
• Suggest iterations based on campaign data

Required Skills

• Hands-on knowledge of Meta Ads Manager
• Understanding of Google Ads
• Knowledge of Amazon Seller Central
• Knowledge of Amazon PPC / Sponsored Ads
• Familiarity with Flipkart Seller Hub and Flipkart Ads
• Understanding of e-commerce and D2C marketing
• Understanding of ROAS, CAC/CPA, CTR, CPC, CPM, CVR and AOV
• Basic knowledge of Meta Pixel and conversion tracking
• Basic understanding of GA4
• Marketplace listing and keyword optimization
• Good knowledge of Excel / Google Sheets
• Strong analytical and problem-solving skills
• Ability to manage multiple brands simultaneously

Bonus Skills

• Canva
• Basic Design Knowledge
• Design AI tools
• Basic Adobe Photoshop

What We're Looking For

We don't want someone who simply launches ads and waits for results.

We're looking for someone who can look at the numbers and answer:

Why are sales decreasing?
Why has ROAS dropped?
Which product should we advertise more?
Which campaign should we scale?
Which campaign should we stop?
Why are customers clicking but not purchasing?
What new creative angle should we test?
Which Amazon keywords are generating orders?
How can we improve a product's marketplace ranking?
Which offer could improve conversion?

You should be comfortable taking responsibility for performance and continuously looking for ways to increase sales.

Experience

6 months–2 years of practical experience preferred.

Freshers may also apply if they have strong practical knowledge and can demonstrate experience with real or independently managed campaigns.

Previous experience with D2C brands, Shopify stores, Amazon or Flipkart sellers will be highly preferred.

Compensation

₹10,000 – ₹20,000 per month + performance-based incentives

Compensation will depend on experience and practical skills.

Exceptional performance will be rewarded through incentives linked to clearly defined business and campaign targets.