PPC Specialist (Freelance)

Zavops is looking for a results-driven PPC Specialist to plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms.
Key Responsibilities

• Develop campaign strategies, planning, setup, and ongoing management.
• Manage Google Search, Display, Performance Max, Shopping, YouTube, Facebook, and Instagram campaigns.
• Conduct keyword research, audience targeting, retargeting, and competitor research.
• Create and test ad copies, creatives, and campaign strategies.
• Manage budgets, bids, and daily campaign performance.
• Set up and monitor conversion tracking and performance measurement.
• Regularly optimize campaigns, audiences, keywords, ads, bids, and budgets.
• Monitor key metrics including CTR, CPC, CPM, CPA/CPL, Conversion Rate, and ROAS.
• Identify performance issues and take corrective actions to improve results.
• Prepare regular performance reports with insights and recommendations.
• Communicate campaign performance, requirements, and updates with Zavops and/or clients. Requirements
• Experience managing paid advertising campaigns on Google Ads and Meta Ads.
• Strong understanding of campaign optimization, bidding strategies, targeting, and conversion tracking.
• Ability to analyze campaign data and make data-driven decisions.
• Good communication and reporting skills.
• Experience with Google Ads, Meta Ads Manager, Google Analytics, and related advertising tools is preferred.