SEO Executive (Freelance)

Job Overview:
We are looking for an enthusiastic and detail-oriented SEO Executive to join our dynamic digital marketing team. The ideal candidate will have 1-3 years of experience in SEO, focusing on both on-page and off-page optimization. You will play a key role in developing and executing SEO strategies to enhance our website’s visibility, improve search engine rankings, and drive organic traffic.
This is a great opportunity for a motivated professional to apply their SEO knowledge and help us achieve our business goals through performance-driven strategies and analysis.

Key Responsibilities:
SEO Strategy & Planning: Develop and execute effective SEO strategies based on business objectives, target audience, and keyword research. Plan long-term SEO roadmaps to improve organic search performance.

On-Page Optimization: Perform in-depth on-page optimization, including optimizing website content, metadata (title tags, meta descriptions), header tags, internal linking, and URL structures. Ensure website is optimized for both search engines and users.

Off-Page Optimization: Implement effective off-page SEO strategies, including link building, social media engagement, and partnerships to improve domain authority and drive organic traffic to the website.

Keyword Strategy: Conduct thorough keyword research using tools like Google Analytics, SEMrush, Ahrefs, and others to identify high-value search terms. Integrate keyword strategy into content creation and site structure.

Performance Measurement & Analytics: Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor, analyze, and report on website performance. Provide regular reports on organic traffic, keyword rankings, and overall SEO performance.

Performance Optimization: Identify and address technical SEO issues related to site speed, mobile responsiveness, crawlability, and user experience to ensure maximum performance across devices.

Stay Updated with SEO Trends: Continuously research and stay up-to-date on the latest SEO trends, algorithm changes, and industry best practices. Make proactive adjustments to strategies as needed.

Required Skills & Qualifications:
1-3 years of hands-on experience in SEO (preferably in digital marketing or e-commerce).

Proficient in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.

Strong understanding of on-page optimization, including keyword optimization, content strategy, meta tags, schema markup, and internal linking.

Experience with off-page SEO techniques such as link building, outreach, and social media integration.

Expertise in developing and executing keyword strategies to target relevant search terms.

Ability to analyze and interpret data from analytics tools to measure SEO performance and make data-driven decisions.

Experience working with content teams to integrate SEO best practices into content creation.

Strong written and verbal communication skills for reporting SEO insights and strategies.

Detail-oriented with the ability to identify and resolve both content and technical SEO issues.

Desirable Skills:
Knowledge of HTML, CSS, and website optimization principles.

Familiarity with tools such as Screaming Frog, Google Tag Manager, and similar SEO or analytics platforms.