Growth GTM Engineer

What Floe is

Floe is the spend governance and unified billing layer for Voice AI. Builders run agents across Vapi, Retell, Bland, Pipecat, and LiveKit with 7–20 vendors billing separately per call. Floe gives them one ledger, per-agent spend controls, and a circuit breaker that stops runaway agents before the next call. Backed, funded, pre-PMF, moving fast.

The role

You're an engineer who ships growth, not a marketer who asks engineering for things. You'll own the top of our PLG funnel end-to-end: open-source distribution, launch campaigns, activation experiments, and the content engine that reaches voice AI builders and agencies where they actually are — GitHub, X, Reddit, Discord, YouTube, and the Vapi/Retell/Bland/Pipecat/Livekit communities.

Your surface area includes our OSS wedge, floe-guard (pip install floe-guard) — a local budget guardrail for AI agents — plus our CLI, docs, examples repos, and dashboard onboarding. You'll instrument the funnel, run weekly experiments, and kill what doesn't move signups or activation.

What you'll do
Ship growth experiments in 7-day cycles: landing pages, interactive tools (cost calculators, coverage estimators), OSS launches, integration guides — measured against signups, activation, and retained builders
Grow floe-guard and our other repos as acquisition channels: framework adapters, Show HN / Product Hunt / r/LocalLLaMA / r/AI_Agents launches, badge programs, contributor funnels
Write developer-first content daily-to-weekly: teardown posts, cost benchmarks, migration guides, X threads, and short-form video that builders share unprompted
Own the first-run experience: onboarding friction, welcome credits, quickstarts — you find what breaks activation and fix it in code
Run community and partner co-marketing motions with orchestration platforms and vendor ecosystems
You must dogfood

Before you apply, run pip install floe-guard and python examples/runaway_loop.py. Your application should tell us one thing you'd change about the repo, README, or funnel — a PR is even better. We will not interview anyone who hasn't touched the product.

What we're looking for
You've done developer-first PLG growth at an early-stage company — or you've grown an open-source project to real adoption (stars are vanity; installs, contributors, and converted users are the metric)
You write working Python or TypeScript. You can ship a landing page, an SDK example, an analytics pipeline, and a launch post in the same week
Strong writing. Developers can smell marketing copy; yours doesn't smell
Bonus: you've sold into or built for AI agencies / call centers / CX, or you've operated in the Vapi/Retell/Bland/Pipecat ecosystem yourself
Bonus: launched something that hit HN front page or 100k+ organic reach on a developer topic
How we work

Small team, high ownership, no committees. You'll work directly with the founders. Everything you ship is measured; nothing is precious. If an experiment fails, we say so publicly and move on.

Apply: [email protected] — subject line "Growth GTM." Include the floe-guard change you'd make and links to 2–3 things you've grown.