Marketing Executive

*Key Responsibilities
*

1. Develop and execute marketing strategies to drive brand awareness, lead generation, customer acquisition, and business growth.
2. Plan and manage digital marketing campaigns across social media, search, email, and paid channels.
3. Implement SEO and AEO strategies to improve website visibility, organic traffic, and search presence.
4. Execute inbound marketing campaigns to attract, engage, and convert potential customers.
5. Create content for social media, blogs, websites, landing pages, emails, newsletters, and campaigns.
6. Manage and grow the company's presence on Instagram, LinkedIn, and X (Twitter).
7. Design and optimize landing pages and support website updates to improve user experience and conversions.
8. Track website and campaign performance using Google Analytics, Microsoft Clarity, and other analytics tools.
9. Plan and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
10. Leverage AI tools for content creation, research, campaign planning, automation, and marketing optimization.
11. Conduct market and competitor research to identify new opportunities and trends.
12. Develop content calendars, marketing plans, and campaign schedules and ensure timely execution.
13. Track marketing KPIs, analyze campaign performance, and recommend improvements based on data and ROI.
14. Collaborate with Sales, Product, Design, and other teams to execute marketing initiatives.
15. Stay updated with digital marketing trends, AI tools, SEO/AEO updates, and emerging marketing channels.