Performance Marketer

COMPANY DESCRIPTION

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands operationally strong businesses that are commercially underestimated.
A full-service agency that transforms bold ideas into impactful, results-driven brand experiences
Blends visionary creativity with practical execution across brand strategy, packaging design, digital marketing, SEO, and custom website development
Works with clients worldwide, including India, the USA, Canada, and Singapore
Focuses on measurable outcomes and sustainable, data-informed growth
Partners with businesses launching new products, scaling their digital presence, or rebranding ensuring campaigns that both inspire and perform
Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands

ROLE DESCRIPTION
This is a full time role in** Dehradun.** The Performance Marketer will plan, execute, and optimize paid advertising campaigns across search, social, and display focusing on ROAS, CPA, and conversion rate.

Day-to-day responsibilities:
-Conduct audience and keyword research
-Set up tracking and analytics
-Build and test ad creatives and landing pages
-Manage campaign budgets
-Analyze performance data and generate actionable insights
-Prepare reports for stakeholders
-Collaborate with creative, content, and web development teams to improve funnel performance
-Continuously run A/B tests, refine targeting, and ensure campaigns align with client objectives and the agency's growth strategy

REQUIREMENTS
-3–5 years hands-on with Google + Meta, with proven experience at ₹50L/month+ spend (agency or in-house)
-You've personally scaled lead-gen and or e-commerce campaigns not “assisted”
-Experience running ads in Western markets (US/Canada/UK/EU) alongside Indian accounts you understand the difference in CPMs, buyer behaviour and compliance
-Fluent with Business Manager, GA4, conversion tracking, CAPI, UTM discipline
-Strong grasp of unit economics CPL, CAC, ROAS, blended metrics and can defend every rupee (and every dollar)
-Proficiency with analytics and tracking tools (Google Analytics, Google Ads, Facebook Ads Manager, pixel/tag implementation)
-Experience with conversion rate optimization, A/B testing, and landing page performance improvement
-Ability to interpret data, build performance dashboards, and present clear, actionable insights to stakeholders
-Excellent written and verbal communication skills, with strong attention to detail and time management

ADDITIONAL
-Solid understanding of digital marketing fundamentals, including SEO basics, funnel strategy, and audience segmentation
-Collaborative skills to work closely with creative, content, and web development teams on integrated campaigns
-Bachelor's degree in marketing, business, communications, or a related field or equivalent practical experience
-Prior agency or multi-client experience and familiarity with global markets
Work Location: In person