Social Media Manager

Social Media & Copywriter

About Volunteer Yatra

Volunteer Yatra is India's safest and most trusted community for purposeful travel and volunteering. We've built a thriving community of 700,000+ travel enthusiasts, volunteers, and creators who believe travel can be meaningful, affordable, and life-changing.

Every month, our content reaches millions of people across Instagram, LinkedIn, YouTube, Facebook, WhatsApp, and other platforms. We're on a mission to become the world's largest community for purposeful travel, and content is at the heart of that journey.

If you're excited about building a brand that inspires people to explore India, volunteer, and live unforgettable experiences, we'd love to have you on the team.

Role Overview

We're looking for a Social Media & Copywriter who can own the voice and presence of Volunteer Yatra across all our social media channels.

This isn't just a copywriting or social media management role. You'll be responsible for shaping how hundreds of thousands of people experience our brand every day.

You'll work across Instagram, LinkedIn, YouTube, Facebook, X (Twitter), WhatsApp, and emerging platforms—planning content, writing compelling copy, managing publishing calendars, engaging with our community, analyzing performance, and constantly experimenting with new ideas.

You'll collaborate closely with our designers, photographers, videographers, editors, and marketing team to create content that educates, entertains, inspires, and converts.

If you understand internet culture, love storytelling, stay on top of trends, and know how to build communities through content, this role is for you.

Key Responsibilities

Social Media Management

• Own and manage Volunteer Yatra's presence across Instagram, LinkedIn, Facebook, YouTube, X (Twitter), WhatsApp, and other relevant platforms.
• Plan, schedule, and publish content according to the content calendar.
• Ensure consistent brand communication across all social media channels.
• Engage with the community by responding to comments, messages, and conversations in a timely manner.
• Stay updated with platform trends, new features, and content formats to maximize reach and engagement.

Content Strategy & Planning

• Develop monthly and weekly content calendars aligned with business goals.
• Brainstorm new content series, campaigns, and storytelling ideas.
• Research audience behaviour, competitors, and industry trends to identify content opportunities.
• Work with the marketing team to create campaigns that increase awareness, engagement, and conversions.
• Identify opportunities to repurpose content across different platforms.

Copywriting & Storytelling

• Write compelling hooks, captions, carousel copy, and calls-to-action.
• Create scripts for Instagram Reels, YouTube Shorts, YouTube videos, and other video content.
• Write landing pages, website copy, email campaigns, WhatsApp broadcasts, and promotional content.
• Ensure every piece of communication reflects the Volunteer Yatra brand voice.
• Simplify complex ideas into engaging and easy-to-understand content.

Creative Collaboration

• Collaborate with designers, photographers, videographers, and editors to produce high-quality content.
• Provide creative direction for visuals, storytelling, and campaign execution.
• Review creative assets before publishing to ensure quality and brand consistency.
• Coordinate content shoots whenever required.

Community Building

• Build meaningful conversations with our community of 700,000+ travelers and volunteers.
• Encourage user-generated content and community participation.
• Identify community stories and transform them into engaging content.
• Maintain relationships with creators, volunteers, and hosts for content collaborations.

Performance & Analytics

• Monitor and analyze content performance across all platforms.
• Track key metrics including reach, engagement, saves, shares, watch time, follower growth, and conversions.
• Conduct A/B testing on hooks, captions, thumbnails, and content formats.
• Share weekly and monthly performance reports with insights and recommendations.
• Continuously optimize content based on data and audience feedback.

Marketing & Growth

• Support product launches, campaigns, and membership promotions through content.
• Write ad copy for paid marketing campaigns.
• Work closely with the Growth team to improve organic reach and conversion rates.
• Identify opportunities to increase brand awareness and community engagement through innovative content ideas.

Innovation & Learning

• Experiment with AI tools and emerging technologies to improve content creation and productivity.
• Stay updated with social media trends, creator economy insights, and digital marketing best practices.
• Continuously test new content formats, storytelling techniques, and platform strategies to keep Volunteer Yatra ahead of the curve.