Design Lead

Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)
Location: Jaipur (Onsite)
Experience: 5–10+ years
Department: Creative & Brand
Employment Type: Full-time
No of Position: 1

About the Role
We are seeking an exceptionally talented and intellectually strong Design Lead who can build,
lead, and inspire our in-house design team. This is a high-impact role for someone who
understands how fast-growing D2C brands operate and can translate brand narratives into
powerful visual identities. The ideal candidate has graduated from a leading design school, possesses a
deep understanding of brand-building, and can create everything—from logo, brand language,
packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals—
with consistency and excellence. This person should be able to take a brand document or idea and
convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

Key Responsibilities

1. Brand Identity & Visual Language Development . Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language. . Translate abstract brand narratives into compelling visual identities that resonate with consumers. Build design systems and guidelines to keep all creatives aligned and consistent.
2. Creative Design & Execution Oversee and create: . Social media creative, Video design & motion graphics, AI-generated creative, Packaging design (boxes, covers, sleeves, labels), Marketing collaterals (brochures, flyers, banners, posters), Website design and . landing pages, Brand showreels and visual storytelling content . Ensure high-quality, on-brand designs for all marketing, product, and communication needs.
3. Team Leadership & Management . Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns. . Hire top talent and build a high-performance creative team. . Review creative output and ensure timely, creative, and error-free delivery. . Train the team on brand guidelines, visual storytelling, and new design trends.
4. Strategy & Cross-Functional Collaboration . Work closely with founders, marketing, product, production, and script teams to conver . Understand campaign objectives and bring creative vision to life across mediums. . Maintain a design pipeline and ensure smooth workflow management.
5. Innovation & Creative Intelligence . Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards. . Use AI-based tools for speed, creativity, and experimentation. . Create designs that not only look good but also communicate with clarity and convert effectively. Required Skills & Qualifications
6. 5–10+ years of design experience, preferably with leading D2C brands or creative agencies.
7. Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).
8. Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.
9. Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.
10. Deep understanding of brand psychology, consumer behavior, and design communication.
11. Proven experience building and managing design teams.
12. Ability to convert briefs, strategies, and documents into compelling visual narratives.
13. Excellent aesthetic sense and a passion for building memorable brands.