Market Research Manager

A Market Research Manager in the education sector leads data collection and analysis regarding student demographics, program demand, and competitor positioning. They guide academic program development, enrollment growth, and institutional marketing strategies by turning complex educational data into clear action plans.

Key Responsibilities
• Student & Market Analysis: Study enrollment trends, student behaviour, and shifting demands for online, hybrid, or traditional degree programs.
• Competitor Intelligence: Track competitor institutions, tuition pricing models, course offerings, and scholarship incentives.
• Research Design: Build and run qualitative and quantitative studies, including student surveys, focus groups, and alumni feedback loops.
• Data Reporting: Create visual dashboards, reports, and presentations for academic boards, marketing teams, and university leadership.
• Strategic Advising: Guide program development teams on launch viability and optimal target demographics for new courses or certifications.

Required Qualifications
• Education: Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related field; master’s or MBA preferred.
• Experience: 4 to 6+ years in market research, with prior exposure to the education, EdTech, or non-profit sector.
• Technical Skills: Proficiency in survey tools (Qualtrics, SurveyMonkey) and data analysis software (SPSS, R, Python, or Excel).
• Soft Skills: Strong verbal communication, stakeholder management, and the ability to explain statistics to non-technical academic leaders.