Founding Head of GTM

Cruitical is hiring on behalf of an AI hardware and software startup building interfaces that move at the speed of thought. Their device listens across conversations, meetings and the signals of everyday life, then acts on them. Because calendar and email are connected, it drafts the follow-up and completes the task instead of only reminding you it exists. Seed-funded and only months old, they already have a global team dozens strong and a founding team that has built and shipped a category-leading device in this exact space. Closed beta is live and going well. Public launch is being prepared. This is one of the first hires on their San Francisco team.

The Role:

You own go-to-market and brand as a single seat. Funnel logic, channel sequencing, positioning, voice, narrative, all of it. There is no separate marketing head to split this with, and there isn't going to be one. You do the hands-on work yourself and direct anyone else who touches it, whether that's contractors today or hires later.

The timing is the job. The product is in closed beta and public launch is ahead, so you're building the acquisition motion rather than optimising one somebody left you.

Month 1: You've validated who the real early adopter actually is, and there's a beta funnel running that you can read by channel.

Month 3: The positioning and voice are yours and they're landing. You've sequenced the launch across founder-led outreach, creators, community and a launch moment, and you know from data where the effort should go next.

Who thrives here:

• You've worked across both go-to-market and brand. Funnel design and channel mix on one side, positioning and narrative on the other. You don't need to have been the sole owner of both, but neither can be unfamiliar territory, because there's nobody here to hand half of it to.
• You've grown something from zero awareness. No existing audience, no brand equity, no inbound to build on. Category creation rather than category competition.
• You still make the work yourself. This is a lean, senior team. The copy, the landing page and the launch plan are yours to produce, not to brief out.

Some nice-to-haves:

• Consumer AI or hardware-adjacent startup experience
• Community-led or product-led growth
• A Product Hunt or Hacker News launch you personally ran
• An existing audience on X or LinkedIn
• Bilingual

Why this role?

The category is crowded with note-takers and summarisers. This product acts instead of summarising, and nobody has yet made that difference land with an ordinary buyer. That's the narrative problem, and it's genuinely unsolved rather than a repositioning exercise.

You'd partner directly with the Head of Product and US GM rather than report into a marketing organisation, which means positioning decisions and product decisions get made in the same room. Founding-level equity, a launch to run, and the playbook you leave behind becomes how the company sells. Hybrid in San Francisco.

About the hiring process

This role is being filled through Cruitical's assessment platform. Everyone who applies gets an actual shot at the role and guaranteed actionable feedback.

Instead of six rounds of interviews, you'll complete a structured work simulation that mirrors the actual job. You'll work with real tools, solve an ambiguous problem, and demonstrate how you think. The company gets signal on what you can actually do. You get signal on whether this is work you'd enjoy.

You do this once, and we match you to fitting jobs at accelerated stages. Fair, and fast, for everyone involved.

Apply here or reach out to learn more about the company.