Senior GTM Enablement Manager

WHAT YOU’LL DO

Braze is a fast-paced, growth-oriented company and in order to sustain this peak performance, it’s important that our go-to-market teams are highly productive. As a Sr. GTM Enablement Manager, you will report to the Sr. Director of Sales Enablement and your role is to provide our GTM teams in the region with the tools, skills and knowledge to be successful. This role serves as the connective tissue between Braze's global enablement centre of excellence and APAC's local sales execution, translating global programs into locally relevant, consistently reinforced enablement that drives measurable impact on the ground.

Regional Enablement

• Partner with Regional Sales leadership to identify priorities, diagnose business needs, and build enablement programs with deep shared ownership, ensuring adoption at a grassroots level.
• Design and maintain a programmatic, recurring skills curriculum across core sales excellence themes including value-based selling, objection handling, competitive differentiation, negotiation, and outreach ensuring consistent upskilling cadence across APAC teams.
• Localise and reinforce global competitive intelligence and differentiation frameworks, partnering with regional sales leaders to identify emerging threats and equip teams with market-ready defensive playbooks and narratives.
• Establish a consistent operating rhythm with Sales leaders, providing regular updates, surfacing needs, and reinforcing accountability for program adoption.
• Drive regional execution of enablement programs, ensuring rollout is timely, tracked, and supported through clear communication.
• Monitor and report on adoption and performance metrics, closing the loop with leadership to highlight progress and gaps.

Global Enablement

• Act as the regional voice to the GTM Enablement & Productivity team, providing insights and feedback to shape global programs.
• Ensure consistent rollout of global initiatives in-region, adapting only where needed for local effectiveness.
• Share adoption data, feedback, and best practices back to global teams to inform program design and scaling.
• Where appropriate, lead global enablement initiatives, alongside regional responsibilities.

WHO YOU ARE

• 5+ years combined experience in Sales, Enablement, Solutions Consulting, Productivity, Operations roles.
• Deep understanding of sales processes, tools, skills, and behaviours, with experience driving value-based selling approaches. Familiarity with formal methodologies such as Force Management’s Command of the Message is a plus.
• Comfort with technical product concepts and the ability to translate complex AI/product narratives into sales-ready messaging and training.
• Strong communication and influence skills
• Exceptional relationship management skills with senior stakeholders
• Proven ability to support the development of high-performing sales teams, working in partnership with first-line managers through training, coaching, and reinforcement.
• Strong collaboration and problem-solving skills
• Confidence when presenting in front of large groups
• Proven track record of producing and hosting enablement events, leading advanced sales training, driving adoption of best practices, and measuring the impact of productivity programs at scale
• Comfortable working in ambiguous environments, with the flexibility to pivot quickly to new demands and respond with a high sense of urgency.
• Demonstrated leadership in delivering results with large-scale, cross-functional teams
• Experience with Learning Management Systems and related systems and processes - Seismic LMS/CMS experience is a bonus
• Ability to conduct analyses, translate results to digestible communications, including messages and presentations
• Light travel
• Business fluent English. Additional languages, especially Korean, are an advantage