SEO Executive

Job Title: SEO Executive
About the Role
We’re looking for a performance-driven SEO executive who can own organic growth end-to-end - from strategy to execution. This role goes beyond basics and focuses on technical SEO, content optimization, and measurable impact on rankings, traffic, and conversions.
Key Responsibilities

1. Keyword & Content Strategy
   Conduct advanced keyword research (intent-based, long-tail, clustering)
   Build and execute content roadmaps aligned with business goals
   Perform competitor gap analysis and identify ranking opportunities
   Optimize existing content for improved CTR, rankings, and engagement

2. On-Page SEO Optimization
   Implement and optimize:
   Title tags, meta descriptions, headers, internal linking
   URL structures and canonicalization
   Ensure content aligns with search intent + EEAT principles
   Work closely with content and design teams for SEO-first content execution

3. Technical SEO (Core Focus Area)
   Monitor and improve Core Web Vitals (LCP, CLS, INP)
   Identify and fix:
   Crawl errors, indexing issues, broken links
   Duplicate content and canonical issues
   Implement and manage:
   Schema Markup (Structured Data) - FAQs, Articles, Products, etc.
   XML sitemaps, robots.txt optimization
   Work on page speed optimization (lazy loading, image compression, caching)
   Ensure mobile-first indexing readiness

4. Off-Page SEO & Authority Building
   Execute high-quality link-building strategies (guest posts, PR, outreach)
   Build domain authority through relevant backlinks
   Track and disavow toxic links

5. Performance Tracking & Reporting
   Monitor KPIs:
   Organic traffic
   Keyword rankings
   Bounce rate & session time
   Use tools like:
   Google Analytics (GA4)
   Google Search Console
   SEMrush / Ahrefs
   Create monthly SEO reports with insights + action plans

6. Continuous Optimization & Trends
   Stay updated with Google algorithm updates
   Run SEO experiments (content formats, internal linking, schema impact)
   Suggest improvements based on data + industry trends

Requirements
1–2 years of hands-on SEO experience
Strong understanding of:
On-page, off-page & technical SEO
Practical knowledge of:
Core Web Vitals & page speed optimization
Schema Markup implementation
Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
Basic understanding of HTML/CSS is a plus
Analytical mindset with a focus on growth metrics

Bonus (Nice to Have)
Experience with CMS platforms (WordPress, Webflow, Shopify)
Exposure to international SEO or multi-location SEO
Understanding of conversion optimization (CRO)
Location: Baner, Pune
Duration: 1–2 Years