Marketing Specialist

About Us
We believe the future of software development is AI-native — where engineers operate at a higher level of abstraction and quality remains non-negotiable.

Incubyte is a software craft consultancy where the “how” of building software matters as much as the “what”.

We partner with companies of all sizes, from helping enterprises build, scale, and modernize to early-stage founders bring their ideas to life.

Our engineers operate in an AI-native development model, using AI as a collaborator across the SDLC to accelerate development while upholding the discipline of software craftsmanship. Guided by Software Craftsmanship and Extreme Programming practices, we build reliable, maintainable, and scalable systems with speed, without compromising quality. If this way of building software resonates with you, we’d like to talk.

*Our Guiding Principles *

These principles define how we work at Incubyte. They are non-negotiable.

Relentless Pursuit of Quality with Pragmatism
We build high-quality systems without losing sight of delivery.

Extreme Ownership
We take responsibility end-to-end for decisions, execution, and outcomes.

Proactive Collaboration
We collaborate closely, challenge each other, and solve problems together.

Active Pursuit of Mastery
We continuously improve our craft and raise our bar.

Invite, Give, and Act on Feedback
We seek, give, and act on feedback to get better every day.

Ensuring Client Success
We act as trusted partners and focus on real outcomes, not just output.

Job Description
This is a remote position.

Inbound Marketing & GTM Operations Manager

Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities

Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes.
SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance.
Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.
Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners.
Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams.

Requirements
2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination
Background in B2B SaaS, tech services, AI, IT services, or consulting
Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit
Strong project management, content calendar, and stakeholder coordination skills
Working knowledge of SEO execution and performance tracking
Familiarity with GA, GSC, GTM
Comfortable with HubSpot/CRM basics
Strong written communication
High ownership; able to execute independently against existing playbooks
Good to Have

Conference/event marketing experience
Partner/referral GTM experience
Experience with technical teams on content
Webflow/WordPress familiarity
Sales collateral creation
Background in AI, cloud, data, or software services marketing

Benefits
Life at Incubyte

We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered.

Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion.

Perks

Dedicated learning & development budget.
Sponsorship for conference talks.
Comprehensive medical & term insurance.
Employee-friendly leave policies.
Home Office fund
Medical Insurance

If you have any to ask - [email protected]