Marketing Lead

EdenFi is building the future of global money for Africa and the diaspora. We’re creating financial products that make it easier to move, hold, spend and grow money across borders.

We’re looking for a Marketing Lead who understands Gen Z culture, digital communities and the African diaspora someone who can help make EdenFi a brand people know, trust and want to be part of.

As Marketing Lead, you’ll own the creative direction, visibility, partnerships, social media direction and overall digital presence of EdenFi. You’ll work closely with the wider team across Nigeria, Kenya and the UK to build a culturally relevant brand that feels native to the communities we serve.

What You’ll Do

• Lead EdenFi’s overall marketing and creative direction.
• Set the strategy and direction for our social media presence.
• Build EdenFi’s visibility across Africa and the diaspora.
• Develop partnerships with creators, communities, brands, events and organisations.
• Identify cultural trends, conversations and opportunities that EdenFi should be part of.
• Work with designers, content creators and other team members to execute campaigns.
• Help develop campaigns, activations and experiences that resonate with Gen Z.
• Grow EdenFi’s online community and brand awareness across TikTok, Instagram and X in collaboration with a social media manager
• Represent EdenFi at events, campus tours and community activations.
• Ensure EdenFi has a consistent and recognisable digital presence across social media, website, campaigns and partnerships.
• Track marketing performance and use data to improve what we do.

Who We’re Looking For

• Someone deeply culturally in touch with Gen Z across Africa and the diaspora.
• Strong understanding of African internet culture, creators, music, fashion, fintech, crypto and digital communities.
• Creative thinker who can turn ideas into campaigns people actually care about.
• Strong communication and relationship-building skills.
• Comfortable working across different cultures, markets and time zones.
• Someone who understands how to build a brand, not just run social media.
• Entrepreneurial, proactive and comfortable working in a fast-moving startup.
• Experience in fintech, technology, consumer brands or startups is a plus.

Visit us here - www.edenfi.io