Google & Meta Ads Specialist (Freelance)

Experience: 1–3 Years
Work Type: Freelance / Remote
Work Mode: Fully Remote
Engagement: Project-based / Ongoing, based on business requirements

About the Role

We are looking for a Google & Meta Ads Specialist who can plan, execute, optimize, and scale paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should be hands-on with campaign management, performance analysis, audience targeting, budget optimization, and conversion-focused advertising.

You will be responsible for managing campaigns from setup to optimization and ensuring that advertising budgets are utilized efficiently to achieve measurable business results.

Key Responsibilities

• Plan and execute paid advertising campaigns across Google Ads and Meta Ads.

• Set up and manage campaigns including:

  • Google Search Ads
  • Display Ads
  • Performance Max
  • YouTube Ads
  • Meta Facebook & Instagram Ads
  • Lead Generation and Conversion campaigns
  • Retargeting campaigns

• Conduct keyword research, audience research, competitor analysis, and campaign planning.

• Create and optimize campaign structures, ad sets, targeting, bidding strategies, and budgets.

• Monitor key performance metrics such as CTR, CPC, CPM, CPA, CPL, ROAS, conversions, and conversion rate.

• Regularly analyze campaign performance and identify opportunities for optimization.

• Optimize campaigns based on keywords, search terms, audiences, creatives, placements, bids, and conversion data.

• Perform A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.

• Monitor campaign spend and ensure budgets are allocated effectively.

• Set up and monitor conversion tracking, pixels, events, and relevant analytics wherever required.

• Prepare performance reports and communicate campaign insights, results, and recommendations.

• Identify underperforming campaigns and take corrective action to improve ROI.

• Stay updated with changes in Google Ads, Meta Ads, targeting options, bidding strategies, and advertising best practices.

Requirements

• 1–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of Google Ads Manager and Meta Ads Manager.
• Experience managing paid campaigns with real advertising budgets.
• Good understanding of campaign objectives, bidding strategies, targeting, audiences, and conversion optimization.
• Strong knowledge of performance marketing metrics such as CPC, CTR, CPM, CPA, CPL, ROAS, and conversion rate.
• Experience with Google Analytics / GA4, Google Tag Manager, Meta Pixel, and conversion tracking is preferred.
• Ability to analyze campaign data and make data-driven optimization decisions.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to work independently in a remote freelance environment.
• Candidates with experience across multiple industries or clients will be preferred.

Good to Have

• Experience managing campaigns for lead generation, e-commerce, and D2C brands.
• Knowledge of landing page and conversion rate optimization.
• Experience with Google Looker Studio or other reporting tools.
• Basic understanding of creative performance and ad copy optimization.
• Experience handling multiple client accounts simultaneously.
• Google Ads or Meta certifications are a plus.

What We Offer

• 100% Remote Work
• Flexible freelance engagement
• Opportunity to work on multiple campaigns and industries
• Performance-focused and hands-on role
• Potential for long-term freelance collaboration based on performance