Social Media Marketing Specialist (Remote)

Social Media Marketing Specialist (Remote)

About the Role

We are hiring a Social Media Marketing Specialist to own and grow our organic social presence across TikTok, Instagram, Facebook, X (Twitter), and LinkedIn.

We're established across all five platforms. This is the first time the channel will have a dedicated owner, and we're looking for someone to take it properly seriously — set the standard, hold the cadence, and build an audience that converts.

This is a hands-on execution role: you plan and shoot short-form video, design graphics, write copy, schedule content, and engage our audience directly. You'll work from an established content strategy and brand voice — your job is to bring it to life consistently, platform by platform.

This is a remote role with clear expectations around content cadence, responsiveness, and reliability. You will be measured on outcomes: content shipped on schedule, engagement, and audience growth.

Key Responsibilities

• Take ownership of our existing accounts across TikTok, Instagram, Facebook, X, and LinkedIn (in that priority order) — audit each one, fix profiles and bios that are off-brand, and set the standard going forward. Create new accounts on other platforms where they earn their place.
• Plan, shoot, edit, and publish short-form video — TikTok and Reels are the primary format.
• Design or source supporting graphics and write on-brand copy for every post.
• Maintain a content calendar at least two weeks ahead at all times.
• Monitor and respond to comments, messages, and mentions within 24 hours.
• Track engagement, reach, and follower growth, and report on it monthly.
• Identify trending formats and topics relevant to our audience and adapt them to our brand.
• Repurpose existing content (blog posts, case studies, client wins) into platform-native formats.
• Maintain a stable, professional remote work environment with consistent availability during agreed hours.

Who We Are

TK WebHosts is a UK web hosting and digital services company — hosting, domains, business email, website design, email deliverability, and SEO for SME clients in the UK and beyond. Our social accounts exist but have never had a dedicated owner, so you'll have real ownership from day one — and a small existing audience to build on rather than a standing start.

Tools and Platforms

• Native platform tools plus scheduling/content tooling (to be selected with you).
• Basic design and video editing tools — tell us what you already use.
• Access to existing brand assets, blog content, and client case studies (with approval) to repurpose.

What We Offer

• Full ownership of the content operation — you set how it runs, not inherit someone else's process.
• Direct feedback from leadership on strategy and performance.
• Room to grow into a broader marketing role as the channel matures.
• Expense reimbursements for essential tools and software.

Ideal Candidate Profile

You are a native of the platforms you'll be running — you understand what makes content actually get watched and shared, not just what a brand should post.

You bring:

• A demonstrable portfolio or existing accounts showing content you've personally created — share links in your application.
• Comfort being on camera or directing content that requires it (TikTok/Reels-style short-form video).
• Basic graphic design and video editing skills.
• Excellent written English — copy, captions, and community replies are all part of the job.
• A structured approach to content planning you can describe: how you plan, batch, and schedule.
• Comfort being measured on activity and outcome metrics.
• Reliable, professional communication — this role runs on being reachable and on time for scheduled calls.

You are not expected to be a paid-ads specialist or SEO expert — this is an organic content and community role. Paid promotion and SEO strategy are handled elsewhere.