Senior Media Buyer (Performance Marketing)

Ndovu is looking for an experienced and data-driven Senior Media Buyer to own and scale our paid acquisition efforts.

This role is responsible for developing, executing, and optimizing paid advertising campaigns that generate qualified leads and booked meetings for our business. The ideal candidate has a strong track record of managing significant advertising budgets, improving conversion rates, and delivering measurable ROI.

Experience marketing financial services, fintech products, wealth management solutions, investment products, or targeting High-Net-Worth Individuals (HNWIs) is highly desirable.

What You'll Do

• Own the end-to-end management of paid advertising campaigns across Meta, Google, LinkedIn, YouTube, and other relevant channels.
• Develop and execute customer acquisition strategies that generate qualified leads and booked meetings.
• Create, launch, test, and optimize campaigns to improve performance and maximize return on ad spend.
• Build and manage audience targeting strategies, including lookalike audiences, retargeting campaigns, and funnel-based segmentation.
• Collaborate with creative and content teams to develop high-performing ad creatives, landing pages, and conversion assets.
• Analyze campaign performance and identify opportunities for optimization.
• Manage advertising budgets and allocate spend efficiently across channels.
• Develop reporting frameworks and provide regular performance insights to leadership.
• Continuously test new acquisition channels, audiences, creatives, and offers.
• Stay current with platform updates, advertising best practices, and industry trends.

Requirements

• 8+ years of experience managing paid acquisition campaigns.
• Proven track record of generating leads, pipeline, and revenue through digital advertising.
• Deep expertise in Meta Ads, Google Ads, and LinkedIn Ads.
• Strong understanding of conversion tracking, attribution, analytics, and reporting.
• Experience with Google Analytics 4, Google Tag Manager, HubSpot, and similar marketing tools.
• Strong analytical and problem-solving skills.
• Ability to manage budgets and make data-driven decisions.
• Excellent communication and collaboration skills.

Preferred Qualifications

• Experience in fintech, financial services, wealth management, investment advisory, banking, or related sectors.
• Experience marketing to affluent individuals, investors, executives, founders, or High-Net-Worth Individuals (HNWIs).
• Experience managing six-figure or seven-figure annual advertising budgets.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience working in high-growth startup environments.
• Key Performance Indicators (KPIs)
• Qualified leads generated.
• Cost per qualified lead.
• Cost per booked meeting.
• Return on ad spend (ROAS).
• Pipeline generated from paid channels.
• Conversion rates across the acquisition funnel.

What Success Looks Like
Success in this role means building a scalable and predictable paid acquisition engine that consistently generates qualified investor leads and contributes directly to Ndovu's growth. The ideal candidate combines strong analytical skills with creative thinking and takes ownership of measurable business outcomes.

If you have a proven history of driving growth through paid media and can demonstrate measurable results from previous campaigns, we'd love to hear from you. Please include examples of campaigns you've managed, advertising budgets you've overseen, and the results you've achieved.