Digital Marketing Specialist (Contract)

Overview

Drake Law Firm is a growing personal injury and lemon law firm in California. We are looking for a hands-on marketing operator who can modernize how we market the firm and, just as important, actually do the work. This is not an advisory or strategy-only seat. You will run day-to-day marketing execution across SEO, our website, social media, and content, use current AI tools to move faster, and hold our outside agencies accountable for the results and the spend.

The ideal person is a self-starter who does not need to be managed task by task. You see what needs doing, you propose the plan, and you execute. If you are the type who waits for detailed instructions, this is not the role for you.

*What You Will Own *

• SEO and Website. Own ongoing search engine optimization and keep the firm website current: fresh, optimized content, practice area pages, and continuous improvements rather than a site that sits untouched for months.
• Social Media and Content. Plan, produce or coordinate, and schedule content across the firm's social channels. Keep a consistent posting rhythm and grow real, relevant reach and engagement.
• AI-Enabled Marketing. Use tools like Claude, ChatGPT, and Gemini to accelerate content, SEO, and campaign work. Help the firm close the gap on where AI can make marketing faster and cheaper.
• Vendor and Agency Accountability. Manage the firm's external marketing vendors (SEO, PPC, social, video). Hold each one to clear deliverables and results, flag low-value work (for example, a single still image charged as a premium post), and course-correct or escalate when quality or spend is off.
• Marketing Spend Oversight. Stay on top of what the firm pays for and what it gets back. Track spend against output so we are never paying for activity that is not producing leads.
• Reputation Monitoring. Keep an eye on the firm's reviews and online reputation across Google and Yelp, and help keep it healthy.
• Simple Reporting. Provide a short weekly update: what shipped, how the channels and vendors are performing, and what you are prioritizing next.
  

*What You Bring *

• 3+ years of hands-on digital marketing experience across SEO, social media, and website management.
• Comfortable actually building and shipping: content, on-page SEO, website updates (WordPress or similar), and social scheduling.
• Google Ads, PPC, and Local Services Ads (LSA) know-how.
• Fluent, confident use of AI tools for marketing work.
• Experience managing outside agencies or vendors and holding them to results.
• A self-directed operator who can run without daily oversight and bring solutions, not just problems.
• Fully professional written and spoken English.
• Reliable remote setup and daily overlap with California business hours.

Nice to Have

• Law firm or personal injury / legal marketing experience.
• Basic video production or editing.

*How We Will Work Together *

• You will report to Rashid and partner closely on priorities. Early on we will align on the handful of things that matter most, then you run with them. We value people who take ownership, communicate clearly, and keep their commitments.