VP of Member Growth

About the Role:

Maven is looking for a VP of Member Growth to own one of the most important numbers in the company: enrollments. This role is directly accountable for driving member enrollment into Maven's programs across our core business — and, by extension, the revenue those enrollments generate. You will own the enrollment engine end to end, from awareness through activation, turning eligible lives into engaged members.

Enrollment is not a single-team problem. It sits at the intersection of nearly every function at Maven, and this role is built for someone who thrives there. You'll partner daily with Client Success (who own the client relationships that unlock eligible populations), Marketing (member acquisition and lifecycle), Product (enrollment experience and funnel), Finance (targets, forecasting, and unit economics), Data (measurement, segmentation, and attribution), and Clinical and Operations teams. Because so many teams touch enrollment, a core part of the job is holding those cross-functional partners accountable to their piece of the machine — the engine only works when every team delivers its part.

This is a player-coach role. You will lead a small, high-caliber team while remaining deeply hands-on yourself every day. Although it carries a VP title, it is explicitly NOT a leaned-out management position for someone who wants to direct a team from a distance. This is a hard requirement: the person in this seat reads the data themselves, pressure-tests the funnel, drafts the plan, and does the work alongside the team. We are looking for a builder and operator who also develops people — not a manager who has stepped away from the work.

We're also looking for someone who can expand the definition of the job. A great deal of enrollment optimization work is already underway, but there is not enough strategic thinking about fundamentally new ways to drive enrollments — approaches that don't simply depend on securing permission to communicate with a client's employees. This role is expected to find and open those new avenues, not just optimize the existing ones.

What You'll Do:

• Own member growth for the Core Business: Be directly accountable for enrollment targets across Maven's core business and for the revenue those enrollments drive. Set the strategy, build the plan, and act as a control tower across all cross-functional teams driving revenue to deliver the results quarter over quarter.
• Build and run a scalable enrollment engine: Own the full journey from eligible population to enrolled, activated member — spanning client launches, member acquisition and messaging, the enrollment product experience, and re-engagement of eligible-but-not-enrolled members.
• Expand the playbook and deliver new strategies to drive sustainable member growth: Think strategically and from first principles about new ways to grow enrollments beyond today's optimization work — including partnerships and approaches that don't rely solely on permission to communicate with a client's employees. Identify, size, and open avenues that expand the team's purview and unlock new growth.
• Optimize relentlessly around data: Build and consistently iterate on the funnel, and create systems that enable quick diagnoses of opportunities. Build operational metrics that act as leading KPIs for each team contributing to enrollments and bring quantitative rigor into how teams execute against targets.
• Hold the cross-functional machine accountable: Partner daily with Client Success, Marketing, Product, Finance, Data, Clinical, Payer, Sales, and Operations — and hold each team accountable to its operational KPIs in the enrollment process. Serve as the connective tissue that keeps every part of the engine delivering.
• Operate as a player-coach: Lead and develop a small, high-performing team while staying in the execution and details. Set the bar for rigor and hands-on execution by doing the work, coaching through it, and multiplying the team's impact rather than stepping back from it. This is a role that comes with an expectation that you directly execute on the work.
• Instrument and forecast: Partner with Data and Finance to build the measurement, segmentation, attribution, and forecasting needed to know exactly what is and isn't working, and to forecast enrollment and revenue with confidence.

What You'll Bring:

• 10+ years of experience driving growth, enrollment, acquisition, or revenue outcomes, with a track record of personally owning and hitting a number — ideally in healthcare, benefits, marketplaces, consumer subscription, or another environment with a complex funnel and multiple stakeholders.
• A hands-on player-coach. You are energized by being in the details daily — the data, the funnel, the plan, the execution — and you lead a small team as a way to multiply your own hands-on impact, not to step back from the work. This is a hard requirement for the role.
• Elite quantitative ability as a core competency. You can build and interrogate a funnel model yourself, size opportunities, design experiments, and instinctively optimize around data rather than intuition. Strong quant is non-negotiable.
• Strategic range. Beyond optimizing what exists, you can spot and pursue fundamentally new approaches to enrollment that expand the team's purview — not just incremental improvements to current channels.
• Cross-functional leadership and accountability. Proven ability to align and mobilize many teams — Client Success, Marketing, Product, Finance, Data, Clinical, Operations — around a shared goal without direct authority over most of them, and to hold each accountable to its operational commitments.
• Commercial instincts. You understand how enrollment translates into revenue and unit economics, and you can partner with Finance on targets and forecasting.
• Comfort in a fast-paced, mission-driven environment with high visibility and direct accountability for a top-line company metric.

The base salary range for this role is $281,000 - $330,000 per year. You will also be entitled to receive bonus, equity, and benefits. Individual pay decisions are based on qualifications, experience, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in Boston, DC, Chicago, Seattle, and San Francisco, we encourage in-person collaboration by requiring team members to attend monthly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.