Content Strategist

About Vieu

We're building the World's Business graph, the relationship layer underneath how companies hire, sell, raise and grow. Our mission is to replace guesswork with observed truth. The most valuable thing in business has always been who you actually know, not who you say you know. Join us if you want to build infrastructure that didn't exist yesterday and will be foundational tomorrow.

The role

We're looking for a Content Strategist to help bring Vieu's story to life across social, ad campaigns, email, and sales enablement. You'll work closely with Marketing and Design to turn positioning and product thinking into content that people actually want to read, across a range of very different audiences.

This is a hands-on role. You'll be writing, not just strategizing. You'll be in the weeds of a content calendar, adapting the same core idea into five different voices, and catching the line that sounds a little too "marketing" before it ships.

Location: Pune/Hybrid (2-3 days in-office/week)

What you'll do

• Own execution of the content calendar across LinkedIn and email campaigns
• Translate Vieu's core positioning into content tailored to different audiences and use cases
• Write and edit across multiple distinct voices: a visionary founder register, a tactical GTM-leader register, a brand voice, and your own developing point of vieu
• Build sales enablement content, including one-pagers, battle cards, and talk tracks that help the sales team tell Vieu's story consistently
• Partner with design on ad concepts and landing pages
• Run a lightweight production pipeline: idea, draft, review, ship, learn, repeat
• Coordinate with our external partners and internal stakeholders so messaging stays consistent across every channel

What we're looking for

• 3+ years of experience in content strategy, content marketing, or copywriting
• Excellent writing and editing skills, with real range: you can sound sharp and personal in one post and clear and structured in the next
• Experience writing for at least two of: social, email, or paid ad campaigns
• A strong internal radar for what reads as authentic versus what reads as corporate filler
• Curious about product, not just messaging: you want to understand what you're writing about, not just polish the sentence
• Comfortable using AI tools as part of your everyday content workflow, including familiarity with Claude, Perplexity, and similar AI-assisted writing and research tools

Good to have, not must-have

• Experience in B2B SaaS or enterprise tech
• Familiarity with GTM motions (sales, marketing, CS) and how content supports pipeline, not just awareness
• Familiarity with Figma, Canva, Google Analytics, and Semrush
• Some exposure to PR and analyst relations

What success looks like in the first 90 days

• You've taken over day-to-day ownership of the content calendar
• You can write convincingly in Vieu's core voices without heavy editing
• You've shipped content across at least three different audiences or use cases
• You've caught and fixed at least one piece of copy that would have sounded off-brand
• You've built a working rhythm with design and sales so nothing ships in isolation