Product Marketing Associate

Medavida is looking for a marketing genius, Is that you?
This is a builder's role, not an oversight role. You'll write the deck, not brief someone to write it.

What you'll own

Positioning & messaging

• A single messaging framework covering the platform and each product, used by sales, product and partners
• Positioning, value props and proof points for each audience: practices, providers, pharmacies, suppliers, channel partners, patients
• Making credentialing, payments, prescriptions and compliance legible to non-technical buyers

Go-to-market

• Launch plans per release: audience, positioning, channels, deliverables, timeline, success measures
• The launch calendar, and the internal briefs that go with it
• Post-launch read on what landed, feeding the next one

Sales enablement

• Pitch decks, one-pagers, product briefs, case studies, FAQs, battlecards, objection handling
• Talk tracks and discovery questions; direct support on enterprise and partner conversations

Market & competitive intel

• ICPs and buyer personas per product
• Customer interviews and win-loss analysis on a running cadence
• Competitor tracking — pricing, packaging, features, partnerships — turned into battlecards and differentiators

Content, web & lifecycle

• Product and solution page copy, landing pages, email campaigns, announcements
• Onboarding comms, product guides, feature announcements that drive adoption and cross-sell

Measurement

• KPIs per launch and campaign; a reporting frame that shows what product marketing moved

How you'll work

• Reports to Leadership directly.
• Collaborate with Product & Tech team to achieve the necessary marketing outcome.

Who you are

• 3+ years in product marketing, ideally at a B2B SaaS or platform company
• Preferred: US healthtech, health or pharmacy domain experience — you understand providers, practices, payers and pharmacy fulfillment, and you know where compliance language matters
• You write well and fast, and you're comfortable being the only person doing this
• Accurate by instinct in regulated territory: no unsupported claims about credentialing, payments or clinical outcomes