Meta Ads Specialist

META ADS SPECIALIST
Experience required: 3-4 years
Full-Time/Remote

About Fresh Frames Media

Fresh Frames Media is a creative-first advertising and marketing agency that helps brands grow through strategy, storytelling, and performance-driven digital marketing. We partner with ambitious businesses to create impactful campaigns that drive measurable results. If you're passionate about performance marketing and love turning data into business growth, we'd love to have you on our team.

Job Overview

We are looking for an experienced Meta Ads Specialist with 3–4 years of hands-on experience in planning, executing, and optimizing Facebook and Instagram advertising campaigns. The ideal candidate should have a strong analytical mindset, a deep understanding of Meta's advertising ecosystem, and a proven track record of delivering successful lead generation, e-commerce, or brand awareness campaigns.

Key Responsibilities

Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
Develop campaign strategies aligned with client objectives and business goals.
Conduct audience research and create custom, lookalike, and retargeting audiences.
Monitor campaign performance and optimize for KPIs such as CPL, CPA, ROAS, CTR, and conversions.
Perform A/B testing on creatives, copy, audiences, and placements to improve campaign performance.
Manage advertising budgets efficiently and maximize return on investment.
Generate detailed campaign reports with actionable insights and recommendations.
Collaborate with the creative and content teams to develop high-performing ad creatives.
Implement Meta Pixel, Conversions API, and event tracking for accurate performance measurement.
Stay updated with Meta Ads platform updates, industry trends, and emerging best practices.
Required Skills

3–4 years of hands-on experience managing Meta Ads campaigns.
Strong knowledge of Meta Ads Manager, Business Manager, and Events Manager.
Experience with Meta Pixel, Conversions API, and conversion tracking.
Expertise in audience targeting, retargeting, and campaign optimization.
Strong understanding of lead generation, e-commerce, and conversion-focused campaigns.
Experience with Google Analytics (GA4) and UTM tracking.
Excellent analytical and problem-solving skills.
Ability to interpret campaign data and make data-driven decisions.
Strong communication, presentation, and reporting skills.
Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Preferred Qualifications

Any bachelor's degree
Meta Blueprint Certification is an added advantage.
Experience working in a digital marketing or advertising agency.
Basic understanding of Google Ads is a plus.
Why Join Fresh Frames Media?

Work on exciting projects across diverse industries.
Be part of a collaborative and creative team.
Opportunities for continuous learning and professional growth.
Exposure to performance-driven campaigns with measurable impact.
A culture that values innovation, creativity, and results.