Shopify Developer, eCommerce & Digital Growth

Shopify Developer, eCommerce & Digital Growth

Location: Dallas, TX

Department: IT

Reports To: Sr. Head of IT & Business Intelligence

Key Partner: Head of Customer & Digital Marketing

Pay Range: Up to $120K

About the Role

At Thermomix®, our digital experience is a critical extension of our brand—where product, content, and conversion come together to drive growth. We are seeking a Shopify Developer who will play a key role in optimizing our eCommerce ecosystem, working at the intersection of technology, marketing, and customer experience.

This role sits within IT but operates in close partnership with the Head of Customer & Digital Marketing to continuously improve how customers discover, engage with, and purchase Thermomix®. From landing pages and product storytelling to backend integrations and performance optimization, this role is directly responsible for driving key online KPIs including conversion rate (CVR), average session duration, and engagement metrics.

Key Responsibilities

eCommerce Development (Front-End & Back-End)

• Own the development and optimization of the Thermomix® Shopify storefront, ensuring a seamless, premium, and high-performing customer experience.
• Build and maintain custom Shopify themes using Liquid, HTML, CSS, and JavaScript.
• Develop backend functionality, integrations, and custom solutions to support evolving business needs (e.g., promotions, bundles, subscriptions, and field attribution).
• Ensure site performance, scalability, and responsiveness across all devices, with a strong mobile-first approach.

Conversion Rate Optimization (CRO) & Performance

• Partner with Marketing to design, implement, and iterate A/B tests that improve CVR, AOV, and engagement metrics.
• Analyze customer behavior using tools such as heatmaps, scroll tracking, and session recordings to identify friction points.
• Continuously optimize site speed, UX/UI, and content placement to enhance the end-to-end customer journey.
• Drive measurable improvements across key KPIs including conversion rate, average session time, scroll depth, and bounce rate.

Marketing Integration & Campaign Execution

• Work closely with the Head of Customer & Digital Marketing to bring campaigns, promotions, and product launches to life on-site.
• Build and optimize landing pages for campaigns, product storytelling, and seasonal initiatives.
• Ensure accurate implementation of pricing, bundles, promotions, and merchandising strategies.
• Support tracking and analytics integrations (e.g., Google Analytics, Meta Pixel, CRM tools) to enable performance measurement and attribution.

Product Storytelling & Experience Optimization

• Enhance product pages to better communicate the value of Thermomix® and Cookidoo®, improving engagement and conversion.
• Optimize site architecture, navigation, and content hierarchy to create a more intuitive and compelling user experience.
• Collaborate with Marketing to bring culinary content, recipes, and storytelling to life digitally.
• Ensure alignment with premium brand standards across all digital touchpoints.

Technical Integration & Platform Management

• Integrate and manage third-party tools and platforms (e.g., CRM, email marketing, subscriptions, reviews, personalization tools).
• Troubleshoot and resolve technical issues across the Shopify ecosystem.
• Maintain clean, scalable code and ensure proper documentation and version control.
• Stay up to date with Shopify platform updates, new features, and industry best practices.

Data, Analytics & Continuous Improvement

• Monitor and report on site performance metrics including CVR, AOV, session duration, and engagement trends.
• Partner with Marketing to prioritize and execute a roadmap of optimization initiatives.
• Support the development of dashboards and reporting frameworks to track impact and inform decision-making.
• Foster a test-and-learn culture, continuously iterating to improve performance and user experience.

Qualifications

• 3–5+ years of experience in Shopify development (Shopify Plus experience strongly preferred).
• Strong proficiency in Liquid, JavaScript, HTML, and CSS.
• Experience with Shopify APIs, custom app development, and third-party integrations.
• Familiarity with CRO tools and analytics platforms (e.g., Google Analytics, Hotjar, A/B testing tools).
• Experience working in close partnership with marketing or growth teams.
• Strong understanding of eCommerce UX/UI best practices and customer journey optimization.
• Analytical mindset with the ability to translate data into actionable improvements.

Key Competencies

• Growth and performance mindset with a focus on revenue impact
• Strong collaboration across technical and marketing teams
• Ability to balance speed and quality in a fast-paced environment
• High attention to detail and ownership of outcomes
• Passion for building best-in-class digital experiences

Success Metrics

• Improvement in Conversion Rate (CVR)
• Increase in Average Session Duration and Scroll Depth
• Site speed and performance improvements
• A/B test velocity and measurable impact
• Contribution to overall eCommerce revenue growth

Why Join Thermomix

This is a unique opportunity to directly influence how customers experience Thermomix® online. You won’t just be building and maintaining a website—you’ll be shaping a high-impact digital ecosystem that brings together product, content, and commerce to drive meaningful growth.