Content & Editorial Lead

Thresh Consulting — Strategy in Action for the AI Era

Salary: $110,000 – $145,000 + up to 20% annual bonus (full-time) | Competitive rate (contract)

Engagement: Full-time, contract, or contract-to-perm. Open to a defined-scope engagement to stand up the content engine, with the option to convert or extend.

Location: Hybrid (NYC, SF or Chicago preferred)

ABOUT THRESH
Thresh is a modern digital consulting firm built for the AI era—where strategy, execution, and craft come together to deliver real outcomes with speed. Our specialty is helping organizations design, build, and scale AI-native digital products that create exceptional customer experiences and drive measurable value. We equip clients to separate signal from noise, moving from AI experimentation to operational adoption.

At Thresh, how we show up in the market is an extension of the craft we bring to client work. Our voice—across our brand, our founders, and our people—is one of our most valuable assets. Most of Thresh are builders; this role is the communicator who gives that work a voice and connects it to the emotional core of why it matters.

ROLE OVERVIEW
The Content Lead runs Thresh's brand content and thought-leadership engine—the person who turns what we build into stories people understand and connect with. This is a role for someone who genuinely loves social media and content: who is happy spending their days living in the feeds, building and growing channels, watching what lands, and creating the next thing. You will own how Thresh sounds and shows up across brand and founder channels alike, from the Thresh company page and website to our two founders' LinkedIn profiles and our newsletter over time.

This is equal parts brand and executive content. It is a producer's role and a maker's role: you'll set the strategy and cadence, and you'll also roll up your sleeves and help create. You'll extract raw thinking from a company of makers and shape it into a voice—warm, sharp, and unmistakably Thresh. Where needed you will work with outside content agencies or creators—owning the relationship, the calendar, and the standards regardless of who drafts. Above all, you are the person who makes content actually happen, and makes it feel human.

WHAT YOU'LL DO

OWN THE BRAND VOICE & SOCIAL PRESENCE

• Define and grow Thresh's brand presence across social channels, with a focus on LinkedIn across both the Company page/feed and founder profiles and posts
• Set the content strategy and editorial calendar for the brand and founders, experiment constantly with what resonates, and use what you learn to sharpen voice and grow reach
• Create and maintain Thresh-owned voice guides, prompt libraries, and content templates so the engine compounds over time and the marginal cost of great content drops

RUN THE EXECUTIVE CONTENT ENGINE

• Own an interview-based content motion: run recorded sessions with the founders and team on a reliable weekly/bi-weekly cadence, using a structured framework (industry commentary, client story, company/product POV, and the personal) to reliably produce multiple posts per person and feed
• Turn raw thinking into polished drafts in each person's authentic voice, leveraging Thresh's AI tooling, then manage a fast, low-friction approval pass so posting actually happens
• Build and protect the cadence—weekly planning, nudges, scheduled posting times, and calendar discipline—so the program runs without depending on any one executive's free time

OWN THE CHANNELS AS DISTINCT LANES

• Brand / company page: Thresh's institutional voice and proof—brand storytelling, case studies, thesis pieces, newsletter cross-posts—grown as a real audience, not a bulletin board
• Founder channels (two lanes): Develop and maintain genuinely distinct voices and audience strategies for each founder so they reach different personas rather than echoing each other
• Multi-surface calendar: Build and manage a single unified content calendar spanning brand, founder, website, and newsletter—so the surfaces reinforce one another rather than operating in silos

MANAGE PARTNERS & MEASURE WHAT MATTERS

• Own the relationship with any external content agency or contractors—briefing, quality control, and ensuring all voice assets and calendars remain Thresh property
• Track the metrics that matter—audience and engagement growth on brand and founder channels as the leading indicators, and qualified conversations with target-account decision-makers as the outcome that counts for a consulting firm
• Coordinate closely with the GTM function so content and channel growth align with the accounts the pipeline is built around

WHAT YOU BRING

• 4–7+ years in content, social media, brand, or editorial—ideally spanning both brand storytelling and executive/founder content, with hands-on ownership of channels you grew.
• A social-media-native. You love the work of social—you live in the feeds, you have instincts for what travels, and building and growing channels energizes you rather than draining you.
• A communicator who finds the emotional core. In a company of builders, you're the one who can articulate why the work matters and make people feel it. You turn technical craft into stories that resonate.
• A proven voice-capture method. You can demonstrate brand and founder work where the subject—not the writer—comes through clearly, and you have a repeatable process for getting there.
• Editorial judgment and taste. You hold a high bar, you know the difference between real resonance and slop, and you're comfortable telling anyone—including a founder—that a draft isn't good enough yet.
• Program discipline. You run cadences, calendars, and stakeholders reliably. You are the reason things ship on time—the productive, persistent force that keeps busy people accountable.
• AI Native. You use modern AI tools and content platforms fluently to accelerate creation and scale voice without sacrificing authenticity.
• Multi-surface fluency. Comfort across social channels, company pages, websites, and newsletters—and an understanding of how owned content shapes brand visibility, including in AI-generated search.

WHY THRESH

• Competitive compensation with performance bonus upside (full-time) or a competitive rate and clear scope (contract)
• Healthcare benefits and 401(k) with company matching (full-time)
• High ownership of one of Thresh's most valuable assets—how the firm and its founders show up in the market
• The chance to build a content engine Thresh may one day offer its own clients—this is dogfooding our own service line
• A culture built on clarity, craft, and outcomes, with a commitment to human competency amplified by AI tools