Performance Marketing Lead

🧠 About Brain.fm

We're on a mission to help 100 million people access their best self on demand. We create neuroscience-backed functional music that helps people unlock peak mental states with a push of a button.

Our patented audio technology synchronizes brain patterns to enhance focus, relaxation, and sleep. Published in Nature, our peer-reviewed publications prove we boost focus brainwaves by 119% in just 5 minutes, helping millions of users worldwide find flow state and maintain peak performance.

As a startup with accelerating growth and now doubling year-over-year, we're at an inflection point. With proven product-market fit and rapidly expanding global reach, we're seeking exceptional talent to help us scale to millions of daily users.

🚀 The Opportunity

As Performance Marketing Lead, you own performance end to end. You are in the platforms every day, hands on keyboard — building campaigns, reading the data, making the calls that move CAC and payback on a budget north of $10M+ / year. And you drive the creative testing loop in partnership with our creative lead: the cadence, the hooks and angles, the landing pages, and the honest measurement behind all of it.

You work directly under our Director of Growth. They set the strategy and build new machines; you make the paid machine run and compound.

We're looking for someone who:

• Has personally operated six-figure monthly budgets for a consumer subscription product, profitably.
• Treats creative as the growth lever it is — runs a testing system, not a gut feel.
• Holds channels to causal truth — holdouts and lift tests, not last-click screenshots.

📈 Your Impact

Within your first year, you will:

• Bring media buying in-house — take over the accounts from our outsourced layer within 90 days, with no efficiency loss.
• Hold the guardrail — keep payback discipline while spend scales.
• Stand up the creative engine — a weekly test cadence that finds winners, kills fatigue early, and compounds our creative win-rate.
• Make measurement honest — cross-referenced attribution and quarterly incrementality tests that decide where the next dollar goes.
• Lift conversion — a live landing-page and pre-paywall testing pipeline.
• Open the next channel — structured tests into TikTok, CTV, and whatever comes next, each closed with an honest kill-or-scale call.

🔍 What You'll Do

→ Operate the Paid Engine

• Run the accounts yourself, at campaign-type depth → Google (Search, Performance Max, YouTube, Demand Gen) · Meta (prospecting, retargeting, Advantage+, creative testing) · Apple Search Ads (keyword + discovery). Structure, bids, budgets, scaling calls inside the payback guardrail.
• Own the weekly spend and efficiency read-out leadership plans against.
• Scout and test new paid channels — small budgets, clear gates, kill fast or scale with conviction.

→ Drive the Creative Loop

• Brief and direct creative production against a test matrix — hooks, angles, formats. Kill losers fast, pour budget into winners, and make the iteration calls from real reads.
• Run landing-page and funnel tests that lift trial starts.

→ Keep the Numbers Honest

• Cross-reference platform data, internal analytics, and lift tests before any scaling decision.
• Write the playbooks and keep the decision log so the engine compounds.

🏆 What You'll Bring

→ Essential

• Hands-on scale — you've personally operated $500K+/mo of paid spend brand-side (or scaled a portfolio from ~$250K past $500K/mo), against a real CAC / payback target, and can show what the numbers did.
• Creative testing muscle — you've run a structured creative testing system and can name winners it produced.
• Subscription economics — you think natively in trial-to-paid, LTV, and payback, not one-time ROAS.
• Measurement honesty — you've run holdout or lift tests and know why platform numbers lie.
• App-funnel fluency — SKAN / ATT attribution, app-store dynamics, mobile trial flows.
• Process discipline — naming conventions, dashboards, documented tests; your accounts are legible to others.

→ Bonus

• Real understanding of the ADHD / focus / productivity user.
• Landing-page / CRO experience with real results.
• Experience directing UGC creators or editors.
• You've grown inside a sub-300-person consumer subscription company.
• You've bought media beyond the big three — Connected TV, podcasts, sponsorships, or affiliates.

💫 Why Join Brain.fm?

• Mission-Driven Impact — every campaign you run puts more people (70% with ADHD) into flow state. When the engine wins, real people get more focus and more of what they care about.
• Ownership & Autonomy — the paid engine is yours to run, with a Director clearing the path.
• Small Team, Big Impact — your work directly moves company metrics, not just team OKRs.
• Growth Opportunity — join at an inflection point; as the machine scales, so does the seat.