Founding Head of Marketing — Proptech (Equity, Pre-Seed)

The role

You are the GTM engine. This is a true founding role: you'll build the demand side (buyers) and support the supply side (agents and lenders, which the founder leads directly) for a two-sided launch. You'll define positioning, own the funnel end to end, and ship fast with a lean budget.

You'll own:

• Buyer acquisition strategy and execution for seven Wave 1 markets (paid, organic, content, local partnerships)
• Positioning and messaging within a regulated space — every word of consumer copy meets our compliance standards (we'll teach you the rules; you make them sing)
• Waitlist growth and conversion ahead of the November launch (HubSpot in place)
• Agent- and lender-facing marketing support: launch collateral, webinars, market-by-market campaigns
• Presentation and sales assets: provider onboarding decks, webinar templates, one-pagers, and design support on investor materials — on-brand and compliance-clean
• Analytics: CAC targets, funnel metrics, and the numbers our investors see

Signals you're the one:

• You've taken an early-stage product to market before — ideally two-sided, marketplace, fintech, or proptech
• You can do partnership-flavored marketing, not just paid funnels: brokerages, loan officers, and local housing ecosystems respond to you
• You write clean, fast, and can operate inside compliance guardrails without losing voice
• Scrappy by default: $300–400/mo tool stack, no agency budget until the raise
• Bonus: real estate, mortgage, or DPA familiarity; Spanish-language marketing capability

Compensation — read this before applying

• Equity: 2.0% base, milestone kicker to 3.0% (4-year vest, 1-year cliff), tied to launch outcomes — buyer acquisition targets and provider-side activation support
• Salary: $0 until our seed round closes; a defined salary begins at seed close (written into the offer).
• We are raising now.
• Formal grant papered at our C-Corp conversion (target: October 2026)

This structure is honest about the stage: you're betting on the company alongside the founder, and the equity reflects it. If you need cash compensation today, this isn't the right role — and that's okay.

Why now

The 21st Century ROAD to Housing Act (July 2026) put down-payment assistance and first-time-buyer readiness at the center of national housing policy. ZivOwn is the neutral rail that connects that assistance to real buyers and the professionals who serve them — built to be RESPA-safe by architecture, not by disclaimer. Wave 1 launches in November. You'd be employee-class one.

Process: intro call → working-session presentation to the founder and CTO (2nd round) → final round and decision. Target start: late August – first week of September.

To apply: short note on the best early-stage GTM you've run (what you owned, what it cost, what it produced) + anything you've shipped in a regulated space.