Social Media Manager (New Media)

About TON:

India has thousands of startup founders building world-class companies. Yet there is still no daily newsroom dedicated to telling their stories as they're happening. That's why TON exists: building New Media that India currently needs.

Every Monday, Wednesday and Friday at 4 PM IST, Utsav Somani (Founder, Offline) & Dhruv Sharma (CEO, AngelList India) go live with the founders, operators and investors shaping Indian technology. We don't wait for the press release to be written or the headlines to be interpreted by someone else. We want the people building the companies to come on the show and explain why something happened, how they made the decision, and what everyone else can learn from it. Every week, six or more founders join us to break down fundraises, launches, acquisitions, product releases, AI breakthroughs, policy changes and everything else moving the ecosystem forward.

The first part of every show is our newsroom: the most interesting conversations from the tech world, what's happening on X, the biggest AI announcements, startup launches, product releases and anything we believe founders should know. Then we go deep with the people creating the news themselves. The goal isn't to chase clicks. It's to create signal in a world full of noise.

We've already hosted more than 220 founders, investors and operators across 110+ streams, including Ronnie Screwvala (upGrad), Karthik Reddy (Blume Ventures), Aakrit Vaish (Haptik & IndiaAI), Krishnakumar Natarajan (L&T Mindtree), Hemant Mohapatra (Lightspeed), Awais Ahmed (Pixxel), Naiyya Saggi (Good Glamm Group), Bhavik Koladiya (BharatPe), Nikunj Biyani (SuperYou) & many others.

TON isn't just a media company. It's the media engine behind Offline's larger mission of becoming the operating system for ambitious founders. If we do our job well, years from now people won't just watch TON to keep up with Indian tech. They'll come because the Indian tech story is being documented here, in real time, by the people who are building it.

We're on the lookout for high-agency operators to help build TON into India's largest tech and startup media brand.

About the role:

• Own TON's social presence across X, LinkedIn, YouTube & Instagram, from helping with strategy to daily execution
• Turn livestream moments, clips and founder conversations into content that travels
• Work closely with the video/creative team to get content out fast while news is still hot. If there's an idea/story at 4 PM, it should be out by 6 PM
• Engage across the community, social media and livestream like it's personal
• Think outside the box, throw the box away if needed and come up with genuinely new ideas for how a media brand shows up on socials, not templates borrowed from elsewhere
• Run fast experiments constantly: Ship, watch, learn, pivot. Repeat until something breaks the internet. Then repeat the cycle again. Nuke every "best practice" you've ever heard and build differently

You'll thrive if you:

• Are Gen Z and AI-native: using AI tools daily isn't a nice-to-have for you, you see it as just how work gets done now
• Have taste that's weird, multidisciplinary & unique. You pull inspiration from Korean beauty trends, a D2C soda company, a satellite, TikTok dance audios, investment banks—and somehow connect them all
• Are an exceptional executioner as much as an ideator; you see that something needs to happen and you're the person who makes it happen, not just the person who suggests it
• Live on X and understand what makes something spread before anyone tells you
• Are excited about building new media for India
• Deeply care about Indian tech & startup ecosystem
• Are high agency: you see what needs to happen and go do it without being asked

Bonus points if:

• You follow Indian tech Twitter closely enough to spot a story before it trends
• Can design well
• Believe that AI can do 90% of your work

What you'll get:

• A front-row seat to how India's tech & startup ecosystem is being built
• Exposure to exceptional conversations from the best founders, investors & operators
• Significant ownership from day one
• The opportunity to help shape the future of new media

If you don't check all the boxes but still think you have what it takes to thrive in this role, we encourage you to apply. We're not restricted by the JD and are willing to bet on someone who shows the willingness to learn & execute on the way.