Growth Marketing & Content Lead

About BetweenTheVerse

BetweenTheVerse is a Scripture-based conversation card company that creates meaningful conversations from a single word or phrase in Scripture.

Our mission is to place Scripture in people's hands in a way that invites deeper intimacy with God and His Word through conversation. We're building more than a product we're building a brand and community that encourages people to engage with Scripture in a meaningful way.

We're looking for someone who wants to help build that vision from the ground up not just a contractor completing tasks. You'll have real ownership, a voice in shaping our growth strategy, and the opportunity to grow with the company.

About the Role

We're looking for a creative and analytical marketer who can own our marketing efforts from strategy through execution.

This is a hands-on role. You'll help create content, manage our social media presence, run paid advertising campaigns, analyze performance, and continuously test new ideas to help grow the business.

As an early team member, you'll have the opportunity to make a real impact on the direction of the brand and our growth strategy.

Commitment: Flexible (approximately 10–15 hours/week to start)

Responsibilities

• Own and manage BetweenTheVerse's social media presence across platforms.
• Brainstorm and develop content ideas that align with our brand and business goals.
• Plan, organize, and direct content shoot days with the founder.
• Capture and edit engaging short-form content for Instagram, TikTok, and other social platforms.
• Create captions, graphics, thumbnails, and other supporting creative assets.
• Build and maintain a content calendar.
• Launch, manage, and optimize paid advertising campaigns.
• Conduct A/B testing across creatives, copy, audiences, and landing pages.
• Monitor campaign performance and identify opportunities to improve results.
• Track key marketing metrics and provide data-driven recommendations to inform business decisions.
• Stay on top of social media trends while ensuring content remains authentic to the BetweenTheVerse brand.