Senior Marketing Manager: B2B

About zazzy

zazzy is a brand-forward demand generation agency for B2B companies. We treat brand and pipeline as one motion, not two disconnected workstreams: brand work without demand accountability is decoration, and demand generation without brand discipline burns spend fast. We work with clients across the globe.

The role

We're hiring a Senior Marketing Manager to run zazzy's brand-forward demand generation approach on two fronts: zazzy's own brand and pipeline, and delivery for a set of client accounts. You'll own outcomes across the full funnel, from brand positioning through to pipeline conversion.

What you'll own

• Brand and positioning work, for zazzy itself and for client accounts: messaging frameworks, value propositions, competitive differentiation.
• AEO/SEO strategy and execution: LLM Structure, keyword research, content briefs, on-page work.
• The LinkedIn thought leadership program: strategies & KPIs.
• Conversion and nurture programs (CRO): re-engagement of contact list, email sequences and funnel optimization, and coordination with the digital experience team on website and landing page work.
• Competitor research and keeping the positioning sharp.
• Weekly and monthly performance reporting across every channel.
• Leading a small team and making sure all goals and KPIs are met.

What you'll bring

• 8-10 years of professional B2B marketing experience.
• Demonstrated experience across the full funnel: brand, demand generation, and conversion.
• Experience managing or mentoring a small team.
• Comfortable in a founder-led environment, moving between long-term brand work and immediate client deliverables in the same week.
• Working proficiency with Google Ads Manager, LinkedIn Campaign Manager, Google Analytics, Google Search Console, and AI tools.
• Strong communication.
• You love how AI shapes up things and brings productivity yet you apply your common sense and do not completely rely on AI.

Perks

• Book a program: Get any book you want across the globe and we will get it.
• Knowledge program: Learn beyond what you know and what you work. Get yourself 10x ready.
• Accidental insurance
• Agile team and ample growth opportunities
• Startup flexibility and MNC stability