Sales Manager

Company Overview
Earlston Academy is an AI-powered career training and workforce development academy focused on helping individuals transition into high-demand careers in AI, technology, business operations, recruiting, and data-driven professions. We combine industry-relevant education, career coaching, and job placement support to deliver measurable career outcomes for our students.

Role Overview
We are seeking a high-performing Sales Manager to lead and scale our student enrollment team. This role is responsible for managing Enrollment Advisors, driving enrollment revenue, improving conversion rates, and building a high-performance sales culture.
The ideal candidate is a proven sales leader with experience managing consultative sales teams, achieving aggressive revenue targets, and coaching representatives to consistently exceed performance goals. This position plays a critical role in helping prospective students invest in career-changing education and training programs.

Key Responsibilities

• Sales Leadership & Team Management
• Lead, coach, and develop a team of Enrollment Advisors
• Establish performance expectations, activity targets, and accountability systems
• Conduct daily sales huddles, pipeline reviews, and one-on-one coaching sessions
• Monitor call quality and provide feedback on discovery, objection handling, and closing techniques
• Foster a results-driven, student-focused sales culture
• Recruit, onboard, and train new Enrollment Advisors as the team grows
• Enrollment Revenue & Performance
• Own monthly and quarterly enrollment targets
• Drive consistent enrollment growth through effective sales management
• Improve lead-to-appointment and appointment-to-enrollment conversion rates
• Forecast enrollment performance and revenue outcomes
• Identify opportunities to increase average student value through program recommendations and upsell opportunities
• Pipeline & CRM Management
• Oversee the enrollment pipeline and ensure timely follow-up on all leads
• Monitor CRM activity, lead stages, and advisor productivity
• Ensure accurate reporting and enrollment tracking
• Improve speed-to-lead performance and appointment show rates
• Maintain operational excellence across the admissions process
• Sales Process Optimization
• Develop and refine enrollment scripts, workflows, and sales playbooks
• Analyze funnel performance and identify conversion bottlenecks
• Test new sales approaches, messaging, and enrollment strategies
• Collaborate with marketing to improve lead quality and conversion performance
• Implement best practices to improve efficiency and scalability
• Cross-Functional Collaboration
• Partner with Marketing, Career Services, and Student Success teams to improve enrollment outcomes
• Provide feedback on market trends, student objections, and competitive positioning
• Support the development of new programs and enrollment initiatives

Required Experience

• 3+ years of sales management, admissions leadership, or enrollment management experience
• Proven track record of leading teams that consistently achieve revenue targets
• Experience managing inside sales, admissions, enrollment, or consultative sales teams
• Strong coaching, performance management, and leadership skills
• Experience with CRM platforms such as HubSpot, Salesforce, or similar systems
• Strong understanding of sales metrics, forecasting, and pipeline management
• Preferred Experience
• Experience in online education, workforce development, bootcamps, higher education, or coaching programs
• Experience selling high-ticket services or education programs ($2,000–$20,000+)
• Experience building and scaling enrollment or inside sales teams
• Familiarity with digital lead generation channels including webinars, paid advertising, LinkedIn, and social media funnels
• Startup or high-growth company experience
• Skills & Traits
• Strong leadership and accountability mindset
• Data-driven decision-making abilities
• Excellent coaching and mentoring skills
• Exceptional communication and interpersonal skills
• Consultative sales expertise
• High emotional intelligence
• Ability to thrive in a fast-paced startup environment
• Results-oriented with a strong sense of ownership
• Passion for education and career transformation

Compensation
On-Target Earnings (OTE): $48,000 per year
Base Salary + Performance-Based Bonus Structure
Team Enrollment Commission
Leadership Growth Opportunities
Professional Development and Training

Why Join Earlston Academy?
At Earlston Academy, you'll help build a world-class enrollment organization while making a meaningful impact on students' lives. You'll lead a talented team, contribute to company growth, and play a key role in helping individuals gain the skills needed to succeed in today's rapidly evolving workforce.