Marketing Manager (Demand Generation)

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.
This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.
You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.
This role requires someone who is equally strategic and hands-on- from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibilities

1. Revenue & Pipeline Ownership
   Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
   Take full accountability for marketing-sourced and influenced pipeline
   Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
   Continuously optimize funnel performance across lead → meeting → SQL → revenue stages

2. Demand Generation (Core Ownership)
   Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
   Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
   Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
   Drive experimentation and iteration to improve conversion rates and cost efficiency

3. SDR Team Management & Alignment
   Directly manage and mentor SDRs / outbound team members
   Own top-of-funnel performance (meetings, responses, pipeline)
   Collaborate closely with SDRs on messaging, targeting, and campaign execution
   Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability

4. Account-Based Marketing (ABM)
   Design and execute ABM programs for high-value target accounts
   Partner with Sales to define account lists and engagement strategies
   Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
   Track account progression and pipeline impact

5. Lifecycle Marketing
   Own lifecycle journeys across lead nurturing, activation, and re-engagement
   Build automated workflows to move leads across funnel stages
   Optimize touchpoints to improve conversion and pipeline velocity

6. Outbound & Campaign Execution (Hands-On)
   Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
   Be hands-on with cold outreach (email + calling) where required
   Continuously test messaging frameworks, hooks, and value propositions
   Drive performance improvements in open rates, reply rates, and meeting conversions

7. Product Marketing & GTM
   Own positioning, messaging, and value proposition for key products and use cases
   Lead GTM initiatives in collaboration with Product and Sales teams
   Translate product capabilities into compelling narratives for target audiences
   Enable Sales with messaging, collateral, and campaign support

8. Channel & Audience Development
   Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
   Own list building, segmentation, and enrichment strategies
   Identify new acquisition channels and test scalable growth opportunities

9. Reporting & Performance Tracking
   Track and report on pipeline contribution, campaign performance, and ROI
   Maintain clear visibility into weekly progress, learnings, and next steps
   Build dashboards to monitor funnel metrics and channel performance

Key Metrics of Success
Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
Marketing-sourced and influenced revenue
Number of qualified meetings / SQLs generated
Conversion rates across funnel stages
Campaign ROI and channel efficiency
SDR team performance and output

Required Skills & Experience

• 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
• Proven track record of owning pipeline and revenue targets
• Strong experience in demand generation, ABM, lifecycle marketing, and outbound
• Experience managing SDRs or outbound teams directly
• Hands-on expertise in email marketing, cold outreach, and campaign execution
• Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
• Solid product marketing experience including positioning and messaging
• Experience running integrated, multi-channel campaigns
• Strong analytical mindset with ability to optimize based on data

Preferred Qualifications

• Experience in growth-stage startups ($10M+ ARR)
• Previous experience in AdTech would be a plus
• Prior experience in revenue-linked marketing roles
• Exposure to global markets (US/EU/APAC)
• Experience working in high-accountability, fast-paced environments

Why This Role Matters
This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.

Compensation
Competitive salary aligned with B2B SaaS benchmarks
Strong performance-linked incentives tied to pipeline and revenue outcomes