SEO Specialist

We are looking for an experienced SEO Specialist to drive organic growth for our clients across the Web3, blockchain, crypto, and technology sectors. This role requires a strong understanding of SEO best practices, content marketing, search analytics, and digital marketing strategies. Candidates should have a basic to intermediate understanding of the Web3 ecosystem and be comfortable working with clients in the blockchain and crypto space.

Key Responsibilities

Develop and execute SEO strategies for client websites to improve organic visibility and search rankings.
Conduct keyword research, competitor analysis, and content gap analysis.
Optimize website content, landing pages, blogs, and metadata for search engines.
Perform technical SEO audits and collaborate with development teams to implement fixes.
Work closely with content, PR, and social media teams to align SEO with broader marketing campaigns.
Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and similar tools.
Develop SEO-driven content strategies tailored to Web3, blockchain, crypto, fintech, and technology audiences.
Identify backlink opportunities and support link-building initiatives.
Track, analyze, and report on SEO performance metrics and client KPIs.
Stay updated on SEO trends, Google algorithm updates, and developments within the Web3 industry.

Required Qualifications

2+ years of SEO experience in an agency or in-house marketing environment.
Strong knowledge of on-page, off-page, and technical SEO.
Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Google Search Console.
Understanding of content marketing and digital marketing fundamentals.
Excellent analytical and reporting skills.
Strong written and verbal communication skills.
Ability to manage multiple client projects simultaneously.
Preferred Qualifications
Familiarity with blockchain, cryptocurrency, Web3, DeFi, NFTs, AI, or emerging technology sectors.
Experience creating SEO strategies for B2B, SaaS, fintech, or technology brands.
Knowledge of content marketing, PR, and digital growth strategies.
Understanding of conversion rate optimization (CRO) and user experience best practices.

What We're Looking For

A proactive marketer who understands how SEO contributes to overall business growth.
Someone who can translate client goals into measurable organic growth strategies.
A candidate with curiosity about Web3 and emerging technologies, even if they are not a deep technical expert.
Strong ownership mindset and ability to work independently in a fast-paced agency environment.
Success Metrics
Growth in organic traffic and keyword rankings.
Increased qualified leads and conversions for clients.
Successful execution of SEO campaigns aligned with client marketing objectives.
Improved website health and technical SEO performance.
Positive client feedback and retention.