Content and Community Manager

About the Role
InboxKit is looking for a highly organised and creative Content and Community Manager to own and scale our content, community, and co-marketing engine. This role is responsible for driving brand visibility, community engagement, qualified pipeline generation, and customer advocacy across multiple channels.
The ideal candidate is a strong writer, proactive operator, and community-focused marketer who can independently manage content workflows, partner collaborations, and social engagement initiatives.

Key Responsibilities

Content Engine & Distribution

• Repurpose and distribute content across multiple channels including LinkedIn, newsletters, podcast clips, and blogs.
• Ghostwrite and create content for leadership and team members.
• Own and manage the content calendar and publishing cadence end-to-end.
• Ensure consistent and high-quality content output across all channels.

LinkedIn & Community Management

• Manage posting and scheduling for leadership and team LinkedIn profiles.
• Drive coordinated engagement strategies including comments, reposts, and amplification activities.
• Create engaging hooks, creatives, and content assets aligned with audience engagement.
• Customer-Led Content & Advocacy
• Manage customer advocacy initiatives including SEO articles, case studies, and podcast features.
• Coordinate with customers and internal teams to publish stories on a consistent cadence.
• Build a repeatable customer content pipeline.

Partner Co-Marketing

• Manage day-to-day partner relationships and coordinate co-marketing initiatives.
• Execute webinars, joint campaigns, co-branded assets, and collaborative content.
• Conduct outbound outreach to potential partners and pitch collaboration opportunities.
• Support and execute partner marketing programs while collaborating closely with the CRO.

Success Metrics (First 6–12 Months)

• Consistent content publishing across all channels with minimal CRO involvement.
• Growth in LinkedIn followers and engagement across team profiles.
• Increase in qualified leads generated through social and content channels.
• Higher number of organic InboxKit mentions within the GTM community.
• Predictable delivery of case studies, customer stories, and podcast episodes each quarter.
• Strong pipeline of active co-marketing partnerships and webinars.
• Measurable content- and partner-attributed pipeline growth.
• Build a scalable and repeatable content engine that can be replicated across Enrich Labs products.

Requirements
1–2 years of experience in content marketing, community management, or growth marketing.
Prior exposure to B2B SaaS, GTM, outbound, or agency ecosystems preferred.
Excellent writing and communication skills with the ability to adapt tone and voice.
Strong understanding of LinkedIn growth and community engagement mechanics.
Highly organised with strong project and stakeholder management skills.
Comfortable conducting partner outreach and pitching collaboration ideas.
Willingness to quickly learn the cold email, outbound, and GTM tooling ecosystem.

Nice to Have
Experience in newsletter or podcast production.
Basic understanding of SEO and content optimisation.
Familiarity with tools such as Sendkit, Attio, ClickUp, or similar platforms.
Prior experience in outbound sales or GTM-focused companies.

First 90 Days Expectations

First 30 Days

• Take ownership of the content calendar and LinkedIn scheduling.
• Understand the current customer and partner content pipeline.

First 60 Days

• Independently manage engagement orchestration activities.
• Launch the first customer story and partner webinar.

First 90 Days

• Fully own the content and community engine end-to-end.
• Deliver reporting on reach, engagement, subscribers, and attributed pipeline metrics.