Digital Marketing Specialist

  • ₹4L – ₹6L • No equity
  • |
  • |3 years of exp
  • |Full Time
Posted: 1 month ago
Job Location
Remote Work Policy

In office

Visa Sponsorship

Not Available

RelocationAllowed
Skills
SEO
Lead Generation
Conversion Optimization
Sales and Marketing
Digital Marketing
Google Analytics
Google Ads
Hiring contact
Yogesh Sharma
Employee
image

About the job

About Sukudo Studios

Sukudo Studios is a dubbing and localization studio based in Delhi, serving clients across micro drama platforms, OTT networks, production houses, anime distributors, YouTube creators, and e-learning companies.

Our work has helped YouTube channels scale to 13M+ subscribers, and we dub content across 50+ languages for platforms including Amazon Prime, HBO, and Netflix. We specialize in Chinese short drama localization, Hinglish dubbing, and human-in-the-loop dubbing workflows that deliver quality AI alone cannot match.

Were looking for a sharp, data-driven digital marketer to own our inbound and paid lead generation engine. This is a hands-on execution role — you’ll be building the pipeline that brings dubbing and localization clients to us, not managing a team.

What You’ll Own

  • Inbound Lead Generation: Build and optimize landing pages, lead magnets (rate cards, sample reels, case study PDFs), and conversion funnels that turn website visitors into qualified B2B leads.
  • SEO Execution: Manage on-page SEO, publish keyword-targeted blog content, build and maintain directory listings (Google Business Profile, Clutch, GoodFirms, JustDial, IndiaMART), and fix technical SEO issues. We have a keyword strategy in place — you’ll execute and iterate on it.
  • Paid Campaigns (Google Ads): Plan, launch, and optimize Google Ads campaigns targeting high-intent B2B keywords like “dubbing services India,” “OTT dubbing vendor,” and “anime dubbing India.” Manage budgets, bidding, ad copy, negative keywords, and conversion tracking.
  • Paid Campaigns (LinkedIn Ads): Run LinkedIn Sponsored Content and InMail campaigns targeting decision-makers at micro drama platforms, OTT content teams, and production houses. Build precise audience segments by job title, company, and industry.
  • Analytics & Reporting: Set up and maintain end-to-end tracking — from ad click to lead to sales conversation. Deliver weekly reports on lead volume, cost per lead, channel performance, and pipeline contribution. Connect the dots between spend and revenue.
  • Website & CRM: Maintain and optimize the company website on Framer. Set up and manage a lightweight CRM (HubSpot Free or equivalent) to track leads through the sales funnel. Ensure every inquiry is captured, tagged, and followed up on.
  • Content Support: Collaborate on case studies, blog posts, and LinkedIn thought leadership content that supports lead generation. You don’t need to be a writer, but you should know what content converts B2B buyers.

Must-Have Skills

  • 2–5 years of hands-on experience in B2B digital marketing (agency or in-house for a services company)
  • Proven ability to run Google Ads campaigns with B2B intent targeting, not just e-commerce or app installs
  • Working knowledge of SEO: keyword research, on-page optimization, Google Search Console, and at least one SEO tool (Semrush, Ahrefs, or Ubersuggest)
  • Experience with Google Analytics 4 (GA4) and Google Tag Manager for conversion tracking and attribution
  • Ability to build and optimize landing pages (Framer, Webflow, WordPress, or similar)
  • Basic understanding of LinkedIn Ads (Campaign Manager) — audience building, Sponsored Content, and lead gen forms
  • Comfort with data: you should be able to look at a campaign dashboard and tell us what’s working, what’s not, and what to change
  • Clear written and verbal communication in English

Good to Have

  • Experience marketing a B2B services company (IT services, consulting, creative agency, or media services)
  • Familiarity with HubSpot CRM or any marketing automation tool
  • Experience with Clutch, GoodFirms, G2, or other B2B review/directory platforms
  • A creative mindset — you can come up with fresh angles for ad copy, lead magnets, and campaign hooks (we have a skilled graphic designer in-house, so you won’t be making creatives yourself)
  • Exposure to the media, entertainment, or localization industry

Tools You’ll Use Daily

  • Google Ads + Google Ads Editor
  • LinkedIn Campaign Manager
  • Google Analytics 4 (GA4) + Google Tag Manager
  • Google Search Console
  • Semrush or Ahrefs (SEO research & tracking)
  • Framer (website management)
  • HubSpot CRM Free (lead tracking)
  • HubSpot or Mailchimp (email nurture sequences)
  • Google Sheets / Looker Studio (reporting)

How We’ll Measure Your Success

  • Number of qualified inbound leads per month (target: growing month-over-month from a baseline we’ll set together)
  • Cost per qualified lead across paid channels
  • Organic traffic growth and keyword ranking improvements
  • Conversion rate from website visitor to inquiry
  • Directory listings completed and reviews collected (first 90 days)

Why Join Sukudo Studios

  • You’ll own the entire inbound and paid marketing function — no bureaucracy, direct impact on revenue
  • Work in the fast-growing micro drama and OTT localization space (global micro drama revenue hit $700M in Q1 2025 alone)
  • Collaborate directly with the founder — short feedback loops, fast decisions
  • Build something from the ground up: our content is already ranking, our outbound is working — you’ll be the person who completes the picture with inbound and paid

About the company

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