Growth Manager

Growth Manager, Demand Generation
Location: Bangalore, India (In-Office Role)
The Mission: Build and Scale a Repeatable MQL Engine
Valuebound is seeking a results-driven Growth Manager to own and scale our enterprise demand generation engine. This is a high-impact Growth Ownership Role - not a pure outbound, email, or channel execution position. You will be responsible for creating a systematic path to consistently generating accepted Marketing Qualified Leads (MQLs) from our target markets.
This mission demands an Engineering Mindset and a focus on Growth Hacking to build, automate, test, and optimize a scalable system, moving beyond basic activity metrics.

Primary Accountability
Your success is measured exclusively by one metric: the Number of accepted MQLs.
Focus Market: Ideal Customer Profile (ICP)
You will specialize in identifying and attracting enterprise-grade clients primarily in the USA and Europe.
Priority Industries:
BFSI: Banks, NBFCs, insurance, lending, payments, wealth, and capital markets.
Pharma: Enterprise pharma, life sciences, healthcare brands, commercial, and digital teams.
Target Buyers: CIO, CTO, Head of IT/Digital, VP Engineering (BFSI); Commercial Leaders, Brand Managers, Digital Leaders (Pharma).
Key Responsibilities & Outcomes
The first year is focused on building and scaling the system, with clear targets:
Growth Experimentation: Design, launch, and interpret structured growth experiments using methods such as ABM campaigns, executive roundtables, paid media, field marketing, podcasts, partnerships, and funnel Automation.
System Foundation: Define the full growth funnel: set sharp ICPs, MQL qualification checklists, and compelling value propositions for BFSI and Pharma.
Offer Creation: Develop and launch at least 3 testable offers (e.g., AI readiness assessment, legacy modernization roadmap) that solve clear, high-priority buyer problems instead of promoting generic services.
MQL Generation & Follow-up: Own the entire process from interest generation through prospect follow-up and booking the discovery call, ensuring no warm lead is dropped.
Team Scale: After achieving repeatable traction, you will be expected to hire and manage a small team (1-2 associates) to scale research, CRM, and campaign operations.
Who We're Looking For (Required Competencies)
We are seeking a commercially creative leader who views demand generation as a product to be engineered, optimized, and automated.
MQL Ownership: Proven track record of end-to-end ownership and success in achieving accepted MQL outcomes, not just channel activity metrics (e.g., impressions, clicks).
Engineering Mindset & Automation: Deep experience leveraging tools and systems to reduce manual work, maintain CRM hygiene, and ensure data discipline. You must think of demand generation as a scalable machine.
Growth Hacking: Demonstrated ability to quickly design, launch, and iterate structured growth tests (Hypothesis -> Test -> Learn) using both conventional and unconventional methods.
Commercial Acumen: Capacity to translate complex services into compelling, buyer-centric offers and narrow broad markets into high-potential ICPs with clear buyer empathy.
Funnel Mastery: Ability to diagnose and systematically fix leakage between interest generation and MQL acceptance.
This role is NOT: A pure outbound SDR, email marketer, social media poster, or channel executor without full MQL accountability. We require a Builder, an Experimenter, and an Owner.