Content & Community Marketing Executive

This is our first marketing hire, and the brief is unusually simple: anyone can generate content now, so we're looking for someone who makes the kind people actually want to read and come back to — and who can build a community of marketing professors around what we do. You'd own the content and the marketing that runs alongside it, working directly with the founders. Here's the role in full.
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The role
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A hands-on role with a creative core, working directly with the founder. The bar is the whole point: anyone can churn out AI content now, and most of it is forgettable. We're hiring someone who makes the opposite — exceptional content that stands out, that people come back to, and that works as hard for SEO and GEO as it does on social.

You'll build the content and community around Novela: the ideas and writing that bring marketing professors to us and keep them coming back. You'll also own the marketing execution and customer operations around it.

We're a three-person team, so AI and automation are how we do the work of a much larger one — but what we publish has to be genuinely good, not just generated.
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What you'll own
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The creative core — what we're really hiring you for:
Content series, articles and resources for our website
Webinars, end to end — from concept to hosting
Content for events, and inventive ways to engage prospects there
Building a community around what we do

And the execution around it:
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LinkedIn and social posts
Onboarding new professors — getting them set up and answering their questions
Supporting content for the simulations, both professor- and student-facing
Email marketing and our CRM (HubSpot)
Keeping all of it organised and on schedule

What we're looking for
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Must already have:
An exceptional content creator — anyone can generate content now, but you make the kind people stop for and come back to, and you have a trail of work that proves it. This is the heart of the role.
A generator of ideas — you turn up with content, webinar and event ideas rather than waiting to be briefed.
You write for performance — content built to work across social, SEO and GEO, not just to fill a calendar.
Fluent with AI, without leaning on it — you use it to go faster and further, and you know the gap between forgettable and excellent is the judgement you add on top.
Organised and reliable — trusted to run the recurring work without it slipping.

We'll train:
HubSpot and our CRM setup
Email marketing structure and cadences
Our sales funnel and marketing operations
How we onboard professors
Claude Cowork/Code

This role would suit you if you've been a Content Marketing Executive, Marketing Executive, Content Marketing Associate, Digital Marketing Executive or Community Marketing Executive in a startup or B2B setting — or if you've been making your own content and want to do it for something that matters.

The package

£32,000–40,000 depending on experience and location, plus share options (EMI)
Remote-first (UK), with a couple of days a month together in London
Full-time, starting summer 2026
You must have the right to work in the UK; as a small company, we can't offer visa sponsorship.

How to apply

No cover letter. Send your CV and answer two things:
Pitch us a content series, a webinar, or a way to make Novela stand out at an event — something you'd actually want to make.
How do you use AI to create content, and where does it let you down?

Email it to [email protected] with "Content & Community Marketing Executive" in the subject line.