Performance Marketing Manager

About InboxKit
InboxKit is a cold email infrastructure platform built for agencies, founders, and outbound sales teams. We help businesses scale their outreach with deliverability-first tooling — including mailbox provisioning, warmup, DNS management, inbox placement testing, and AI-powered reply automation.

Role Overview
We are looking for a data-driven and execution-focused Performance Marketer to own and scale our paid and organic acquisition channels end-to-end. This role is best suited for someone who thrives in a fast-paced startup environment and can directly connect marketing activities to pipeline and revenue growth.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager
• Manage campaign budgets, targeting, creatives, bidding strategies, and reporting
• Conduct A/B testing on ad copies, creatives, landing pages, and audience segments
• Build and execute SEO strategies including keyword research, on-page optimization, and backlink acquisition
• Set up conversion tracking, UTM parameters, and attribution reporting via Google Analytics 4
• Run retargeting and lifecycle campaigns to improve lead-to-trial and trial-to-paid conversions
• Work closely with outbound and sales teams to align inbound lead quality with ICP and revenue targets

Requirements

• 2–4 years of experience in Performance Marketing, Growth Marketing, or Paid Media
• Hands-on experience with Google Ads, Meta Ads, or LinkedIn Ads
• Strong understanding of Google Analytics 4, conversion tracking, and attribution models
• Solid SEO fundamentals — technical SEO, keyword research, content optimization
• Prior experience in B2B SaaS or startup environments preferred

Good to Have

• Experience with cold email, deliverability, or outbound sales tools
• Familiarity with HubSpot, Apollo, Clay, or similar GTM tools
• Exposure to programmatic SEO or content scaling workflows

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