Social Media Specialist

Position Title: Social Media Specialist

Location: US - Remote

Reports to: Sr. Manager of Social Media Strategy

About the role

LTK is seeking a Social Media Specialist to help bring LTK’s social presence to life through compelling, platform-native content across Instagram, TikTok, LinkedIn, YouTube and other emerging social channels.

This is a highly creative, hands-on role for someone who deeply understands social media, culture, creators, trends and visual storytelling. This person will support the day-to-day creation of social-first content across LTK’s consumer and corporate channels, helping translate brand messages, creator stories, product updates, company moments and cultural trends into content that feels fresh, engaging and right for each platform.

The ideal candidate is a strong content creator and social storyteller who can concept, shoot, edit, write and publish content that captures attention. They are fluent in short-form video, social trends, platform behaviors and community engagement. They know what makes content feel native to each platform, and they are excited to experiment with new formats, hooks, series and creative approaches.

This role reports to the Senior Manager, Social Media Strategy and will work closely with PR, content marketing, product marketing, creator, brand and design teams.

How you will make an impact

Social Content Creation

• Create original social-first content for LTK’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats
• Concept, shoot and edit content that brings LTK’s brand, creators, products, campaigns and company stories to life
• Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content
• Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content
• Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy
• Ensure content feels current, visually compelling, social-native and aligned with LTK’s brand voice

Platform Execution

• Support day-to-day publishing across LTK’s consumer and corporate social channels, including Instagram, TikTok, LinkedIn, YouTube and other relevant platforms
• Adapt content for each platform based on audience expectations, creative best practices and format needs
• Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK
• Help maintain a consistent publishing cadence across channels
• Support community engagement by monitoring comments, identifying conversation opportunities and helping LTK show up in a timely, relevant way

Performance & Learning

• Track content performance and use learnings to improve future creative
• Help identify which formats, hooks, topics and creative approaches are resonating with LTK’s audiences
• Bring ideas for how to evolve content based on platform insights and audience behavior
• Stay curious and experimental, helping the team test new creative approaches and move quickly based on what is working

Cross-Functional Collaboration

• Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams to support social content needs
• Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context
• Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows
• Help ensure social content supports broader company priorities while still feeling native to each platform

What you will bring to LTK

• 2–4 years of experience in social media, content creation, editorial content or a related field
• Strong hands-on content creation skills, including concepting, shooting and editing short-form video
• Deep understanding of Instagram, TikTok, LinkedIn and YouTube, including what works creatively on each platform
• Strong visual eye and understanding of social-first storytelling
• Ability to write engaging captions, hooks, overlays and short-form copy
• Comfortable being behind the camera and, when needed, capturing content in real time
• Experience using social editing and creative tools
• Strong understanding of social trends, creator culture, internet culture and platform behaviors
• Creative, resourceful and excited to generate new ideas quickly
• Highly organized and able to manage multiple content requests, deadlines and channels
• Strong communication skills and ability to collaborate across teams
• A fast-moving, curious and flexible mindset
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

Preferred Experience

• Experience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brand
• Experience creating short-form video for TikTok, Instagram Reels and YouTube Shorts
• Experience supporting live event or real-time social coverage
• Familiarity with creator marketing, affiliate marketing, social commerce or influencer marketing

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