Brand Strategy Manager

About Sciometrix

At Sciometrix, our goal is to deliver the best-ever personalized care with utmost compassion enabling patients to lead healthier and happier lives. Our commitment to innovation in healthcare technology drives us to lead the way in Care Management, Digital Care Coordination, Value-Based Care, and Population Health. We envision a world where advanced technology and human compassion intersect seamlessly to deliver superior patient experiences and outcomes.

Our mission is to enhance the lives of patients by leveraging digital solutions that reduce hospital readmissions, improve health outcomes, and optimize the delivery of healthcare services. At the heart of our philosophy lies the belief that every patient deserves access to the highest quality of care, tailored to their individual needs. We strive to make this vision a reality by pioneering innovative solutions that prioritize patient well-being and provider efficiency. With Sciometrix, the future of healthcare is not just about treating illnesses; it's about empowering patients to live their best lives.

Job Summary:

We are seeking a dynamic and strategic Brand & Strategy Manager to lead brand positioning, go-to-market (GTM) initiatives, product messaging, and market-facing communications across our digital healthcare platform. This role sits at the intersection of Marketing, Product, Sales, and Customer Success, driving strategies that strengthen brand equity, accelerate pipeline growth, support product adoption, and contribute directly to revenue objectives.

This role requires a blend of strategic thinking, market insight, storytelling, and analytical rigor to build a strong market presence, support product growth, and create alignment across commercial and product teams. The successful candidate will play a key role in shaping how the company is perceived in the market while ensuring that brand, product, and GTM strategies drive measurable business outcomes.

What’s in it for you?

🚀 Innovative & Dynamic Team: Join a forward-thinking digital health company where your content directly impacts revenue, product adoption, and patient outcomes. Be part of a fast-paced environment where your work shapes how healthcare solutions are communicated and scaled.

📊 Collaborative, Cross-Functional Environment: Work closely with marketing, product, sales, clinical, and design teams to build high-impact content across the funnel. Your role will connect storytelling with measurable business growth.

🌐 Cutting-Edge Marketing & Content Tools: Leverage advanced tools such as CMS platforms (WordPress, Webflow, HubSpot), SEO tools (SEMrush, Ahrefs), analytics platforms (GA4, GTM), and marketing automation systems to create and optimize content at scale.

❤️ Impactful Role in Healthcare Growth: Create content that not only drives conversions but also improves how patients and providers engage with digital healthcare solutions.

🌍 Global Exposure & Professional Growth: Collaborate with global teams and gain exposure to international healthcare markets, expanding your expertise in digital health and SaaS marketing.

🤝 Commitment to Diversity, Inclusion & Belonging: We are committed to building an inclusive workplace where every team member feels respected, valued, and empowered.

💼 Competitive Compensation & Benefits: Enjoy a competitive salary along with benefits supporting your well-being and work-life balance, including remote work options, health insurance, wellness coverage, paid leaves, and more.

🏆 Creative & Rewarding Work Environment: Be part of a culture that values creativity, experimentation, and measurable impact—where your content drives real business results.

Responsibilities:

1. Brand Strategy & Positioning

• Develop and drive the company's brand strategy across healthcare, payer, provider, and digital health markets.
• Define and maintain brand positioning, messaging architecture, and value propositions for products and solutions.
• Ensure consistent brand identity and communication across all customer touchpoints.
• Conduct market, competitor, and customer research to identify market opportunities and differentiation.
• Build thought leadership initiatives that strengthen market credibility and category leadership.

• Go-to-Market (GTM) Strategy & Execution

• Partner with Product, Sales, Customer Success, and Leadership teams to develop and execute GTM strategies for new product launches, solutions, and market expansions.

• Define target audiences, buyer personas, customer journeys, and messaging frameworks.

• Develop launch plans including positioning, messaging, sales enablement, demand generation, and customer communication.

• Support market segmentation and account-based marketing initiatives.

• Monitor GTM effectiveness and recommend improvements based on performance data and market feedback.

• Product Marketing & Messaging

• Translate complex healthcare workflows, clinical processes, and SaaS capabilities into clear business value and customer outcomes.

• Create and refine product positioning, solution narratives, and competitive differentiation strategies.

• Develop messaging frameworks for healthcare payers, providers, employers, and other key stakeholders.

• Collaborate with Product teams on feature launches, roadmap communication, and adoption campaigns.

• Demand Generation & Campaign Strategy

• Partner with the Demand Generation and Campaign teams to align brand messaging with revenue objectives.

• Develop campaign themes, strategic narratives, and content frameworks across the marketing funnel.

• Support integrated campaigns across LinkedIn, Google, email, webinars, events, and partner channels.

• Ensure messaging consistency across awareness, consideration, and conversion stages.

• Sales Enablement & Revenue Support

Create strategic sales enablement assets including:

• Executive presentations
• Solution briefs
• Case studies
• Competitive battle cards
• Industry-specific sales collateral
• Equip Sales teams with persona-based messaging and value propositions.
• Collaborate with Sales leadership to address market objections and improve win rates.
• Content Leadership & Thought Leadership

Oversee the content strategy to support brand awareness, demand generation, and customer engagement.
Guide the creation of:
Executive presentations
Website messaging
Case studies
Whitepapers
Industry reports
Blogs and thought leadership content
Ensure all content aligns with brand positioning and strategic objectives.

1. Market Intelligence & Strategic Insights

Monitor healthcare industry trends, regulatory changes, competitor activity, and emerging technologies.
Conduct customer and market research to identify unmet needs and growth opportunities.
Translate market insights into actionable recommendations for leadership, product, and commercial teams.

1. Performance Measurement & Analytics

Track and evaluate brand, campaign, and GTM performance using tools such as:
Google Analytics (GA4)
HubSpot
Salesforce
SEMrush/Ahrefs
Measure key KPIs including:
Pipeline contribution
Marketing-sourced opportunities
Brand engagement
Conversion rates
Customer acquisition metrics
Use insights to optimize positioning, campaigns, and market strategies.

1. Cross-Functional Leadership

Serve as a strategic bridge between Product, Sales, Customer Success, and Marketing teams.
Align organizational messaging and customer communications.
Drive execution of strategic marketing initiatives that support business growth and market expansion.
Requirements:

·

Bachelor's/Masters degree in Marketing, Business, Communications, Healthcare Management, or related field. MBA preferred.
6 - 10 years of experience in Brand Marketing, Product Marketing, GTM Strategy, or Strategic Marketing, preferably within HealthTech, Digital Health, Healthcare SaaS, or B2B SaaS.
Strong experience in brand positioning, market strategy, product marketing, and go-to-market execution.
Demonstrated success supporting product launches, market expansion, and revenue growth initiatives.
Experience developing messaging frameworks, value propositions, and customer-centric narratives.
Strong understanding of healthcare ecosystems, patient/provider journeys, care management, population health, or value-based care models.
Experience collaborating with Sales, Product, and Executive leadership teams.
Familiarity with marketing platforms such as HubSpot, Salesforce, GA4, SEMrush, and marketing automation tools.
Strong analytical and strategic thinking skills with the ability to translate insights into action.
Excellent communication, storytelling, presentation, and stakeholder management capabilities.
Experience in healthcare compliance and regulations (HIPAA, CMS, payer/provider environment) is a plus.
Equal Opportunity

Sciometrix is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, disability, gender identity, veteran status, and more.