Manager - Brand Management (Online)

!!Important Note!! Please apply if you are okay with the below two points:

1. This is an individual contributor role; you won't be managing a team.
2. You should be comfortable with owning your channels - end to end - from cataloging to business planning.

• Adapt and enrich the brand strategy for the E-Com execution

• Responsible for the brand media campaigns & budget

• Ensure the development of an excellent user experience and customer journey on all e-commerce platforms: design & aesthetics; content; navigation; platform performance

• Work on e-retail activation plan per launch in line with marketing calendar

• Build content strategy for DTC & e-retailers engagement

• Own e-retail merchandising execution

• Own online sampling activity

• Own and run crucial CRM initiatives to generate and activate target online consumer profiles & grow the brand database

• Consolidate and analyze e-commerce KPIs and media campaigns (conversion rate, traffic, bounce rate) for business insight (with E-KAM)

• Be the voice of the brands on E-Com / CRM topics

• Manage the relationship with Digital/ media agencies