GTM Strategy (Founding)

About the Opportunity

Pallet is looking for a high-intensity, analytically minded operator to help build and scale our go-to-market motion.

This role sits at the intersection of product, sales, marketing, partnerships, and strategy. You'll work on the company's highest-priority growth initiatives, helping identify opportunities, drive execution, and solve complex business problems across the GTM organization.

No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, or operational improvements.

We're looking for someone who enjoys operating in ambiguity, learns quickly, and can independently drive projects from idea to execution.

How You'll Make an Impact

This is a generalist GTM role. While no individual is expected to own every area listed below, successful candidates will be excited to work across multiple functions and adapt as the company's priorities evolve.

• Partner with leadership to identify and execute high-priority GTM initiatives.
• Develop and refine Pallet's market positioning, messaging, and customer narratives.
• Lead product launches and coordinate execution across product, engineering, sales, and marketing.
• Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral.
• Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts.
• Evaluate and build strategic partnerships that expand distribution, awareness, or product adoption.
• Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
• Build customer case studies and proof points that support enterprise sales efforts.
• Improve operational processes across marketing, sales, and customer-facing teams.
• Conduct market, competitive, and customer research to inform strategy and prioritization.

Preferred Experience

• 3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup.
• Exceptional analytical and structured problem-solving skills.
• Strong written and verbal communication skills with the ability to simplify complex concepts.
• Ability to operate effectively in ambiguous, fast-changing environments.
• Experience using AI tools for research, analysis, workflow automation, or content creation.
• Comfort working with data from CRM, analytics, product, or sales systems.
• Strong ownership mentality and willingness to execute at both strategic and tactical levels.

Nice to Have

• Experience in growth, product marketing, partnerships, business operations, or revenue operations.
• Familiarity with B2B SaaS and enterprise sales motions.
• Experience working directly with sales teams and customer-facing functions.
• Experience building processes from scratch in an early-stage company.

Interview Process

• Chat with Recruiter (30 minutes)
• Chat with a Leader on the team (30 minutes)
• Live Case Study with Product/Agent PM (60 minutes)
• Final Interview (~3 hours)
• Background Check & Reference Check

We move quickly and aim to keep candidates informed at every stage of the process.

Location

• San Francisco, onsite Monday-Friday located in Financial District
• New York City, onsite Monday-Friday located in Soho

Compensation

• $125-$205k + generous equity