Brand - Lead - Brevo PushOwl

About Brevo PushOwl

PushOwl is a leading omnichannel marketing app in the e-commerce space, powering 50,000+ brands globally. We help businesses drive revenue and engagement through targeted messaging, with customers including Culture Kings, Vahdam Teas, and leading global brands like Levi’s, Tissot, and L’Occitane.

In 2021, PushOwl was acquired by Brevo (formerly Sendinblue), one of Europe’s top digital marketing platforms.

About the Role

Own the PushOwl brand narrative across customers, partners, and the Shopify ecosystem. Build a modern, community-led brand that wins in 2026—not through traditional marketing playbooks, but through how brands actually break through today.

• Short-form video first: TikTok, Reels, YouTube Shorts, LinkedIn—educational, entertaining, scroll-stopping
• Community-led growth: Turn power users into advocates, build where customers already are
• Narrative over features: Position PushOwl within bigger market shifts, make our strategy part of our identity
• Distribution-native content: Create for algorithms and shareability, not just quality
• Authenticity & transparency: Share the real story—our strategy, wins, learnings
• Influencer and creator partnerships: Identify and activate micro-influencers and creators in the Shopify/ecommerce space who can authentically promote PushOwl

What We're Looking For

Core Requirements

• 3-5 years in brand/content/growth marketing at SMB-focused B2B SaaS companies selling to US customers
• Not enterprise SaaS—you've built brands for smaller businesses who buy quickly and care about value
• Portfolio showing modern brand work: short-form content, community initiatives, narrative-driven campaigns
• Deep understanding of US market dynamics, buying behavior, and cultural nuances
• AI-First and Vibe Marketing (Non-Negotiable)
• Create landing pages, content creatives, and marketing assets using AI tools—this is table stakes
• Use AI to 10x output: scripting, design, messaging testing, page building
• You ship fast without waiting for agencies or designers

You Can Execute

• Comfortable on camera or finding talent who can be
• Write, design, edit, and publish across formats
• Balance quality with velocity—perfect is the enemy of shipped
• Build content engines that scale without linear cost increases

What You'll Own

• Brand positioning, voice, and narrative for US SMB audience
• Content production across platforms (LinkedIn, YouTube, TikTok/Instagram, Twitter/X)
• Community building and engagement with customers and partners
• Influencer partnerships and creator collaborations in the Shopify/ecommerce space
• Ecosystem presence—how we show up in Shopify community, partner channels, industry conversations
• Metrics: brand lift, engagement, content performance tied to business outcomes

What Success Looks Like

• PushOwl becomes a recognized brand in the Shopify ecosystem within 12 months
• Consistent content output driving measurable traffic, engagement, and conversions
• Community of advocates actively promoting the brand
• Influencer and creator network amplifying our message organically
• Brand becomes a competitive moat for customer acquisition and retention

Not Looking For

• Enterprise SaaS marketers
• Traditional "campaign and agency" brand marketers
• People who need large teams or budgets
• "Strategy only" folks who can't create
• Anyone uncomfortable with AI tools