Senior Graphic Designer

Senior Graphic Designer
Location: Hyderabad (5 days a week, in-office)
Experience: 4+ years
Type: Full-time

What CreditMitra is
We are India's financial friend. We help salaried professionals make better money decisions across loans, insurance, and investments, with clarity, dignity, and zero jargon. No 47-page agreements you cannot read. No hidden charges that show up on month three. No agents calling you ten times a day. Just a cleaner, simpler way to borrow, protect, and grow your money.

We are building a brand that salaried Indians actually trust with their money, which means our design has to actually mean something. No stock-photo finance clichés, no template-pack posters, no design that looks like every other money app. Every pixel either builds trust or breaks it.

The role
You will own how CreditMitra looks. Not "make this poster prettier" ownership. We mean build-the-brand-from-the-ground-up ownership. The visual language, the illustration style, the way a dense insurance policy or an investment concept can actually look human, the difference between our Instagram and everyone else's. That is yours to define.

Specifically:
Build the brand from scratch. We are early. A lot of our visual identity is still being figured out, and you will be the one figuring it out. Logos in context, color systems, typography rules, icon sets, illustration libraries, templates the rest of the team can run with. You are not inheriting a 200-page brand book. You are writing it.

Illustrate. We need to create an avatar who defines India's Financial Friend. We need to create a universe of characters. Hands-on with sketching will be of massive use. Also, If you lean on Freepik for everything, this role might not be for you.

Video. Short-form video is half our content engine. You will cut reels, add motion and text, sync to trending audio, and make our founder and content videos look sharp without looking over-produced. You do not need to be a full-blown motion designer, but you need to be dangerous in an edit timeline.

Be the marketing team's design engine. Social collaterals, ad creatives, landing page visuals, hiring posts, decks, product launch assets across loans, insurance, and investments. When marketing has an idea on Monday, it should be live by Wednesday. We move fast and we do not wait a week for one creative.

Build the team We know its not easy to do everything alone. We have an in-house designer. But we need to expand the team to deliver things at pace and with the quality of a Brand.

Set the system, not just the asset. Anyone can make one good post. We need someone who builds the templates, the components, and the rules so that good design scales across three product lines even when you are busy. The goal is consistency without you having to touch every single thing.

Who do we need

• A generalist, not a specialist. We do not need someone who only does branding, or only edits video, or only does social. We need someone who can move between all of it in a single day and do all of it well. Agile beats perfect-at-one-thing.

• Someone who can build from zero. You have done this before. You have walked into a brand that was half-formed and given it a real visual identity, not just decorated someone else's system.

• Someone who can actually draw. Illustration is not a nice-to-have here. You have a point of view on style, line, color, and how to make money, whether it is a loan, a policy, or a portfolio, feel warm instead of cold.

• Someone fast and decisive. You ship, you take feedback, you reship. You do not disappear for three days to perfect one frame.

• Someone who likes the office. We are building a small, in-person team in Hyderabad because design moves faster when you can sketch, review, and revise in the same room. If you want a remote job, we are not it.

Nice to have

• A portfolio that shows range. Branding, illustration, social, and video in one place. We want to see something you took from blank page to finished, not just polished one-off assets.
• Comfort in motion and edit tools. After Effects, Premiere, CapCut, or whatever you actually use to make video move.
• A point of view on Indian fintech design, brand systems, or why most finance creatives look the same. We want to argue about design choices with you.

What we offer
Full ownership of a brand that is just getting started, which means your work will literally define what CreditMitra looks like to millions of salaried Indians across their loans, insurance, and investments. You will not be one of forty designers at a big agency executing someone else's vision. You will be the designer. Direct access to the founders, fast decisions, and a team that actually ships.