Founding VP of Sales / GTM Lead (Equity-Only, Co-Founder Track)

Company: DeepChatBI
Location: Remote (US / Canada / UK Preferred)
Compensation: 1%–5% Equity (Milestone-Based Vesting)
Salary: $0 until Seed / Angel Round closes
Stage: Pre-seed · Live Product · Real DTC Customer Data · Shopify Ecosystem

The Mission

Most e-commerce brands are still operating inside broken attribution systems.

Meta optimizes for spend
Google optimizes for clicks
Dashboards explain the past
Nobody optimizes for actual profit

DeepChatBI is building the first AI-Native Profit Operating System for Shopify and DTC brands.

We combine:

• Shopify order truth
• Meta + Google Ads
• GA4 behavioral data
• Pixel-level journeys
• Search intent
• Profit modeling
• Attribution reconstruction

Into a unified “Profit World Model” that helps operators understand:

• where budget is being wasted
• which traffic actually converts
• which campaigns deserve scale
• how to optimize around profit instead of platform-reported ROAS

This is not another dashboard company.

We are building operational decision infrastructure for commerce.

What Exists Today

This is not a concept-stage startup.

DeepChatBI already has:

• Live Shopify merchant data pipelines
• Real DTC attribution reconstruction
• Google Ads + Meta + GA4 integrations
• Profit intelligence models
• AI-generated optimization recommendations
• Pixel journey systems
• Attribution model comparison engine
• Real customer onboarding experience
• Internal data warehouse + modeling stack

Current customers and design partners include multi-million ARR Shopify brands.

The product already surfaces:

• Hidden high-intent search terms
• Attribution gaps
• Wasted PMax spend
• Device-level inefficiencies
• Checkout leakage
• Creative and funnel signals
• First-party behavioral profit patterns

The Founder

Led by Alex Tang.

Background includes architecture and engineering work across ByteDance / TikTok systems.

The company has been built lean:

• No institutional funding yet
• Globally distributed engineering team
• Equity-first culture
• Product built before heavy fundraising

Engineering velocity is extremely high.

Who We’re Looking For

We’re looking for a Founding VP Sales / GTM Lead who wants to help build a category-defining AI company from the ground floor.

This is NOT a traditional “manage a sales team” role.

This is:

• Founder-style selling
• Consultative DTC sales
• Early market discovery
• Positioning refinement
• Agency partnerships
• Closing design partners
• Building repeatable GTM motion

You should enjoy ambiguity and 0→1 environments.

What You’ll Actually Do

1. Close High-Intent Shopify & DTC Brands

Use DeepChatBI’s attribution audits and profit intelligence to show operators:

• where revenue is leaking
• why platform attribution is broken
• how media buying is misaligned
• where profit opportunities exist

This is not generic SaaS selling.

You are selling insight asymmetry.

1. Build Agency Partnerships

Partner with:

• Performance agencies
• Shopify operators
• Media buyers
• Retention agencies
• DTC growth consultants

Goal:

Turn agencies into DeepChatBI-powered intelligence partners.

1. Help Shape Product Direction

Work directly with engineering and founder teams to:

• Refine onboarding
• Improve positioning
• Identify objections
• Shape decision workflows
• Prioritize GTM features
• Improve conversion motion

This role directly influences product evolution.

1. Build the Early Revenue Engine

Help define:

• Outbound strategy
• Founder-led sales process
• Onboarding process
• Pricing logic
• Design partner structure
• GTM narrative
• Conversion funnel

This is foundational company-building work.

Who You Are
DTC / Shopify Native

You deeply understand:

• Meta Ads
• Google Ads
• Shopify
• ROAS / POAS / MER
• Attribution issues
• Agency workflows
• Growth operators
• Retention economics

You can speak credibly with founders and marketers.

Founder Mentality

Comfortable with:

• Ambiguity
• Imperfect systems
• Fast iteration
• High ownership
• Asynchronous teams
• Building before certainty

You care about outcomes more than process theater.

Consultative Seller

You know how to:

• Diagnose pain
• Create urgency
• Explain complex systems simply
• Run founder-level conversations
• Close strategic accounts

You’re not waiting for inbound demo forms all day.

Technically Fluent

You do NOT need to code.

But you SHOULD understand:

• Attribution modeling
• First-party data
• Conversion paths
• Probabilistic vs deterministic attribution
• Pixel tracking
• Event pipelines
• LTV logic
• Media buying mechanics

Compensation Structure

Equity: 1%–5%

Based on:

• Experience
• Network
• Execution ability
• GTM contribution
• Revenue milestones

Vesting Model

Hybrid structure:

• 30% time-based vesting
• 70% milestone-based vesting

We reward execution and company impact.

Future Compensation

After fundraising:

• Competitive base salary
• Commission structure
• Expanded equity package possible

Seed / Angel discussions are already underway.

Why This Opportunity Is Different

Most early-stage AI startups are still:

• Building demos
• Chasing hype
• Generating screenshots

DeepChatBI already has:

• Real customer data
• Real attribution systems
• Real profit analysis
• Real Shopify integrations
• Real DTC workflows
• Real operational problems

This is one of the few opportunities to help define an entirely new category:

AI-Native Profit Intelligence

Ideal Backgrounds

You may come from:

• Triple Whale
• Northbeam
• Hyros
• Motion
• Prescient AI
• Shopify ecosystem
• Performance agencies
• DTC consulting
• Media buying
• Analytics SaaS
• Attribution tooling
• MarTech sales

Or you may simply be an elite operator who understands how modern DTC growth actually works.

How To Apply

If you are looking for:

• Stability
• Predictable salary
• Corporate structure
• Large existing teams

…this is probably not the right fit.

But if you want to help build the next generation of commerce intelligence infrastructure — and own meaningful upside while doing it — we’d love to talk.

Please send:

• LinkedIn
• Short background
• Relevant DTC / SaaS experience
• Examples of deals or partnerships you’ve closed
• Why DeepChatBI specifically interests you

to:

[email protected]